Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
Solve Media Global Bot Traffic Study
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46% for web advertising and from 29% to 35% for mobile advertising. For the second quarter, [...]
'RTB Brings the Northern Lights to the Nordic Media Scene', by Gareth Holmes, Commercial Director EMEA, PubMatic
Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic and gripping dramatic television series, such as The Killing and Borgen, that the global marketplace has embraced enthusiastically. The Nordic [...]
‘The WTD: White label Trading Desk’, by Wout van Damme, CEO, Funbox
With the frequent use of the DSP, SSP, DMP, ATD and many other acronyms (it’s not that we don’t have enough of them) but I would suggest adding another one to this long acronym list: the WTD, or the White [...]
Matej Novak, MD, Czech Publisher Exchange Discusses the Premium Publisher Consortium
With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit. ExchangeWire spoke to Matej Novak, MD, Czech Publisher Exchange about the new publisher initiative and how it will work [...]
Kazim Tahir-Kheli, MD Russia for QUISMA, Discusses Double-Digit Expansion & How the Region Differs From Other Markets
Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its yearly double-digit expansion, even as the underlying increase in internet population has gradually decelerated, hovering now around 70% audience penetration. What’s fuelling [...]
‘Programmatic Trading & Data Transparency: Lessons & Parallels from the Airline Industry’, by Eswar Sivaraman, Data Science Group Director, PulsePoint
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading and its impact on online advertising are striking. OTAs enabled real-time access to fare and [...]
Videology Q2 Infographic - European Video Market At-A-Glance
We do like a good infograph with tasty data points on them. The Videology "European-Market-At-A-Glance" infograph has some interesting data for video trends across the European market in Q2. Again we see FMCG blazing a trail in terms [...]
'In Mobile RTB, as on the Web, Only the Data Savvy Will Survive', by Benjamin Tice, Marketplace Development EMEA at Flurry
Benjamin Tice will be speaking at ATS London Tuesday September 10. Twenty-plus years after the birth of the internet, programmatic buying and selling and RTB is now a multi-billion dollar industry. The story is different on mobile, where app stores launched [...]
‘Making the Math Work: Calculating the ROI of Attribution Solutions’, by Adit Abhyankar, Executive Director, Visual IQ
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can be expected. It is critical that marketers can demonstrate to decision-makers how the solution will [...]
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