Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700 million last year, it outbid rivals to buy email marketing provider, Exact Target, for [...]
'Programmatic Video Takes On the Tiger Economy', by Sven Rossbach, Director of TubeMogul China
China is the rising star of global advertising spenders. With more than 500 million internet users, it is an expanding market that advertisers are clamouring to target in an effective way. In fact, JP Morgan predicts that China’s video advertising [...]
‘Our Industry Needs a Pivotal Change Towards Accurate Causal Measurement’, by Robin Davies, Country Manager UK, DE & APAC, Mediaplex
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in fact a natural extension of the well-known adage “correlation is not causation”. With marketing analytics [...]
‘The Risks & Rewards of SaaS Technology’, by Marcus Law, Marketing Manager SLI Systems
Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as cloud computing. SaaS was originally focused on customer relationship management (CRM) before expanding out into content, [...]
ATS Singapore Presentation: PWC's Global Entertainment & Media Outlook For APAC & SE Asian Market
At the recent ATS Singapore event, PWC kindly gave the opening keynote of the day. Drawing heavily from the Global Entertainment & Media Outlook 2013, Greg Unsworth presented data specific to the greater APAC region, and SE Asian market. [...]
WireColumn: 'Without Service, the Best Technologies Might Be Worthless', by Delphine Fabre-Hernoux, Global Product Marketing Manager, Weborama
A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than on expertise and knowledge, assuming that implementing a solution will help them make the difference. This is such an unfortunate [...]
'Nielsen's OCR & comScore’s VCE Drive Spend From TV', by Catherine Hallam, International Product Manager, Videology Group
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use data. These are smart measurement tools that will help advertisers evaluate their digital media (including [...]
EXCLUSIVE: Adform RTB Trend Report Europe Q1 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in [...]
'Every Brand Will Soon Need a DMP', by Robin Davies, UK Country Manager, Mediaplex
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both on and offline (and being able to enhance brand communications, stock control, asset management, you [...]
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