Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
'How much Longer Can Ad Spend Go On Supporting Criminality?', by Duncan Trigg, CEO, Project Sunblock
The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium content for free. Content which costs millions to produce is simply given away. Do not [...]
‘Automating Revenue Generation: Attribution Needs Tag Management’, by Jon Baron, CEO & Founder, TagMan
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task. Many business areas claim they are key to driving success; ‘advertising persuades consumers to buy [...]
Amobee CEO Trevor Healy Discusses Their APAC Strategy & PULSE for Publishers
Having recently partnered with four major APAC mobile operators, Amobee's presence in the region has been progressively getting stronger. ExchangeWire caught up with Amobee CEO Trevor Healy to discuss their strategy and how their platform PULSE for Publishers aids monetising [...]
'Successful eCommerce Personalisation: The Experts View', by Rob Jackson, UK MD, Elisa DBI
If personalisation works so well - why don't more brands use it effectively? Personalisation is hot property in digital marketing at the moment. The ability to present users with more relevant experiences in the purchase cycle resonates with advertisers and brands [...]
Rob Jonas, VP & MD, EMEA, APAC, PubMatic, Discusses the Future of RTB & Premium Programmatic in the German Market
PubMatic are speaking at tomorrow's AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition in the German market? We provide premium publishers in Germany with a real-time media-selling platform for managing revenue across every sales channel [...]
WireColumn: Programmatic Premium - Quality of Exposure Needs to Move to the Forefront Alongside Scale
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales house, networks and now work for one of the world’s leading publishers and exchanges. Microsoft have a valued partnership with [...]
'It's Time for the Next Step in Digital Advertising: Eyetracking', by Darren Hamer, MD UK, Sticky
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital market today is around viewability, but in many ways the debate seems to be missing [...]
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