Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
WireColumn: Audience Convergence & the Death of the Channel
Gareth Davies is Co-Founder and CEO of Adbrain We live in an increasingly multi-screen world. Cisco forecasts The Internet of Things to comprise 50 billion connected devices by 2020, that’s 6.5 devices per individual on the planet; pretty significant considering that [...]
'Causation vs Correlation: the Online Conundrum', by Darren Goldie, Managing Partner, Digital, Havas Media
It probably doesn't need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK is estimated at around 10%. Digital advertising is more measurable and more accurate in determining who [...]
'Harnessing Attribution: Breaking Through Silos Via Models & Algorithms', by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and isn’t working within your marketing. Every dollar can be reported on for ROI and this [...]
WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is that they don't know what business they are in. In other words, they are selling the [...]
Nordic RTB-Adoption On The Rise: Industry Reaction
The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last May, ExchangeWire saw a fairly nascent market still testing and probing the potential of impression-level buying. Rubicon's report on the [...]
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Interview Between Elisa DBI & ion Interactive on the Current State of Marketing Technology
Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly affecting marketing; the emergence of the marketing technologist; challenges facing companies concerning building a true technology and data-driven culture and [...]
Adform RTB European Trend Report
With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM rates for RTB-traded inventory have doubled over the past 12 months. The research highlights the boom in the display market with [...]
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for developers. Opinion on this will be divided, no doubt. On the one hand, it brings to [...]
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