Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
'Why is it Important to Have a 360 Customer View?', by Dan Robinson, Attribution Manager, Havas Media
Most businesses now have a fairly good understanding of what their online media is doing to drive leads to their site, they have a good view of how their site is doing at converting those leads, and decent knowledge of [...]
WireColumn: Silicon vs Carbon - The Rise of the Machines! ... or Humans?
The Rise of the Machines Humans Ashton Carter. Ever heard of him? Nope, me neither. We should’ve though. As US Deputy Defense Secretary, he has just signed a new policy directive aimed at ensuring, in a world of increasing numbers and [...]
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign control via real-time bidding and targeting. Both are clearly impacting the price level. The prices [...]
DAC Asia's President & CEO, Yutaka Shimizu, Discusses DAC's Entrance into SE Asia Market
In recent years, Japanese ad technology firms have announced their business alliance in ASEAN markets one after another, revealing a trend of applying their know-how and technological edge, accumulated in the Japanese market, extensively on a global scale. Last year, [...]
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a desire is created and an action engendered. What’s odd is that this isn’t what our corner [...]
WireColumn: Will Viewability Change the French Display Market?
Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it seems that the importance of measuring online advertising viewability has impacted the French programmatic market. I was presenting along with several [...]
Ad VerificationAdvertiserAgencyDisplayDSPEMEAPerformanceProgrammaticViewability
Programmatic Premium (Guaranteed!) Explained: Paulo Cunha Discusses How The Ad Exchange Can Be Used For Delivery And Why Inventory Forecasting Is Critical In The Process
In the last of the series on programmatic premium (sorry, guaranteed!) we speak to Paulo Cunha, Co-Founder & CEO shiftforward who breaks down, in some detail, how the ad exchange can be used to deliver programmatic premium buys - and [...]
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