Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
"Benelux: The Brain", by Dominique Rolin, Senior Team Lead, IgnitionOne
The Origins of the Benelux Operation As the European Union faces economic and structural challenges, Benelux is a trading partnership quietly flourishing and influencing the world stage. An early model for European cooperation that predates the EU, the union of Belgium, Netherlands [...]
WireColumn: A Call for Multiple Bid Submission – Does current practice enable buyers and sellers to assess true value?
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales houses, networks and now work for one of the world’s leading publishers and exchanges. Microsoft have a valued partnership with [...]
Andrew Moore, MD EMEA, SpotXchange Discusses Programmatic Video & Their New French Expansion
Following on SpotXchange's recent French expansion, ExchangeWire caught up with Andrew Moore, Managing Director for EMEA with SpotXchange to get some insight into burgeoning French video opportunities in the market. SpotXchange EMEA has launched a presence in France and appointed Sophie Davidas [...]
Chinese Online Advertising Market Grows 46.8% In 2012; Market Now Worth Over 75 Billion Yuan
China online advertising revenue reached 75.31 billion Yuan in 2012 and entered into a period of steady growth. According to the latest data of Chinese online advertising in 2012 released by iResearch, China's online advertising revenue reached 75.31 billion Yuan, up [...]
Gaining Control: Advice for Advertisers from MD Europe at AudienceScience, Mark Connolly
Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently facing the industry and the important role that technology will play in 2013. I have been fortunate enough to have worked [...]
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WireColumn: Who Will Be the First Exchange of the Automated Content World?
Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still, three years into an RTB world, advertisers are frequency spamming the same users over and over again. Whilst there are some positive [...]
WireColumn: Whisper it Quietly
Stuart Colman is Managing Director, EMEA at Maxifier. Whisper it quietly, but whisper it nonetheless... Redmond may well be the winner when it comes to the future of advertising. Things don’t seem so rosy in Silicon Valley at the minute. Seemingly Apple, [...]
Investigating MENA: 'Confidence in Emerging Markets,' by Newaz Islam, Sales Director MENA, QUISMA
QUISMA gives its view on the Middle East and North African Region after opening its Dubai office at the end of 2012, its first step out of the European region. Not too long ago, the digital media landscape in the Middle [...]
‘What’s Best for Brand? Diagnosing Viral Video Advertising’, by John Tigg, GM, EMEA at Videology
Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When a market expands as rapidly as online video has, there are bound to be some red herrings. Right now, some [...]
Is India the Sleeping Ad Tech Giant?
Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in these markets. However, when it comes to ad tech, India often is left in the [...]
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