Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
Chetan Kulkarni, Co-founder & CEO, Vizury Interactive, Discusses Their 'Glogal' Strategy & the Value of Personalised Targeting
Established in 2008, Vizury is a privately-held CRM company headquartered in Bangalore, India with operations in China, Australia, South East Asia, Japan and South America. The company has recently raised almost USD $9 million in its Series B round of [...]
Arun Kumar, President of MAP G14, Discusses Their APAC Expansion & Why Local Partners Are Important
Mediabrands Audience Platform (MAP) is expanding multidirectionally in the APAC region into China, India, Japan, Australia and Southeast Asia. Here Arun Kumar, President of MAP G14, discusses with ExchangeWire the state of the region and what to expect for 2013. Can [...]
Jordan Khoo, Regional VP APAC, MediaMind, Discusses the State of Evolution in Southeast Asia
The rate of growth in Southeast Asia at the moment is some of the strongest in APAC. ExchangeWire caught up with Jordan Khoo, Regional Vice President of APAC at MediaMind, to discuss the state of evolution in Southeast Asia and [...]
'The Mobile DSP & RTB APAC Market Opportunity', by Carl Costa, GM & MD APAC, StrikeAd
Big publishers have generally been a bit slow to the mobile party, hence mobile has grown out in a distinct and rather fragmented manner. Media consumption has been fractured across all sorts of smaller social networks and mobile sites that [...]
'The More Things Change, the More They Stay the Same.' Adam Russell, Head of Display at LBi Breaks Down the Merits of the Post-View
"The more things change, the more they stay the same". So said novelist and journalist Jean-Baptiste Alphonse Karr (albeit in French), highlighting, of course, that as tumultuous as times are, nothing really changes. He probably wasn’t talking about the world [...]
James Lamberti, GM & VP of AdTruth, Explains Targeting Audiences Without Targeting Individuals
As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for their consumer privacy compliance, digital marketers are looking for alternatives. Here James Lamberti, General Manager and Vice President at AdTruth, [...]
IAB's SafeFrames Review by Laurent Nicolas, Founder & CEO of Alenty
The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry is ready to make very important efforts to insure that ad-viewability will be correctly measured. Correctly means, "so robustly that [...]
IAB's SafeFrames Review by Dr Douglas de Jager, Founder & CEO & Dr Simon Overell, Chief Scientist of spider.io
The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to bring some order to this via the Safe Frame initiative. ExchangeWire recently caught up with some of more progressive vendors [...]
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