Romany Reagan

Executive Editor

Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.

Articles by Romany

• 'The Year Ahead for Mobile', by Sultan Khan, CEO & Co-founder of Admaxim

  12 years ago News

  

  For the many pundits who anxiously forecasted the ‘Year of Mobile’, 2012 has provided some relief. Figures released by the IAB in October, showing a 132% increase in ad spend on mobile, suggested that advertisers are shifting from experimenting with [...]

  Ad NetworkCreativeDisplayDSPExchangeMobileProgrammaticSSP

• 'Mobile RTB Can Unlock the Potential of all Digital Advertising', by Wes Biggs, CTO & Co-founder, Adfonic

  12 years ago News

  

  You wake up. You check your mobile phone. You see an advert for that tasty Toyota model you’ve been checking out recently. On the way into work, you’re playing Angry Birds on your tablet, and the mobile ads alongside show more [...]

  DSPMobileProgrammaticSSPTV

• France Continues to Scale Programmatic Premium: StickyAds Launches Premium Video Exchange Called stickyXchange

  12 years ago News

  

  The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is driving on with its adoption. Many saw the launch of La Place Media and Audience Square as the first signs that [...]

  EMEAExchangeProgrammaticPublisherSSPVideo

• 'Mobilising Money in Mobile', by Tom Barnett, Founder of Switch Concepts

  12 years ago News

  

  Habits evolve and technologies progress - but it appears the core challenges of business rarely change. It was not so long ago that I remember buying a cassette tape from Toys 'R Us for my Sinclair Spectrum 48k (yes, that [...]

  AdvertiserMobilePublisher

• 'In-App Ads: New Realities & Maximised Profits', by Adam Jablonski, CEO of Epom

  12 years ago News

  

  Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, [...]

  DisplayDSPEMEAMobileProgrammaticSSP

• 'The Future’s Bright, The Future’s ‘Kombinowac’', by Stephan van den Bremer, European MD & Mirek Wasowicz, Sales Director, Central & Eastern Europe, IgnitionOne

  12 years ago News

  

  Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are [...]

  AdvertiserDisplayEMEAProgrammatic

• 'The Future of Personalised Advertising Lies in Giving Marketers Control & Transparency', by Sam Barnett, CEO & Founder, Struq

  12 years ago News

  

  To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and I mean more than just their ad creatives). This just won’t cut it anymore. A ‘one size fits all’ approach, [...]

  AgencyDisplayDSPProgrammaticPublisherSSP

• 'It’s Time for an Ad Break: a Vote for Ad Pods', by Georgia Underhill, European Operations Director, Videology

  12 years ago News

  

  In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad [...]

  AdvertiserDisplayPublisherVideo

• Nikolay Danilov, Head of Display Ad Services at Yandex, Discusses the Russian Digital Ad Market

  12 years ago News

  

  ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we [...]

  DisplayDSPEMEAProgrammaticSSP

• Improve Digital Co-founder & CEO Joelle Frijters Discusses Their Recent Acquisition by PubliGroupe

  12 years ago News

  

  Joelle Frijters co-founded Improve Digital in Amsterdam in 2007, since then, the company has now grown to have an international presence. The European SSP provides advertising technology to large publishers that want to build their own Private Ad Exchange and [...]

  EMEAProgrammaticPublisherSSP