Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
QUISMA CEO Ronald Paul Discusses Their Offering and Integration into GroupM
QUISMA, a GroupM company and a leading performance marketing specialist across Europe, launched in the UK earlier this year. It was a move designed to ensure GroupM kept pace with other competitors such as Publicis, who have Performics in the [...]
Video: ExchangeWire CEO Ciaran O'Kane Chats to Neal Mohan, VP of Display at Google at ATS London 2012
ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS London this past September. In this video, Mohan discusses the process of consolidating the Google stack, what they offer their [...]
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Industry Reaction to FB's New Mobile App Install Ads
Facebook announced two weeks ago they are now making their new mobile app install ads available to all developers. Early numbers from their beta launch back in August saw partners were able to reach a more relevant audience to drive [...]
Infectious Media RTB Insight Report Summer 2012
The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been running at scale for a number of years, however this buying method is now the first choice for online performance [...]
'The Attribution Dilemma: Correlation Does Not Infer Causality', by Dan Robinson, Head of Artemis, MPG Media Contacts
One student says to the other, “I used to think correlation inferred causality. Then I took a stats course and now I don’t.” “Great, so the course helped,” the other replied. “Well, maybe.” Everyone loves a good stats joke, right? The fact that correlation [...]
ATS Paris Wrap-Up
ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in French digital advertising. Here's a quick summary of the day in case you weren't able to make it or you [...]
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‘Will Google Tag Manager Commoditise Tag Management?’ by Jon Baron, CEO, TagMan
Much has been said recently about Google’s new foray into tag management. As ExchangeWire rightly speculated earlier this month, the launch of Google Tag Manager is further evidence of Google adding more stickiness to its offering. You can see why [...]
Hi-Media CEO Cyril Zimmermann Discusses their Fully-Automated Marketplace
Specialising in digital media since 1996, Hi-Media has grown considerably over the years, now boasting an R&D team of 100 engineers and IT specialists. A year after the announcement of their automated marketplace at ATS London 2011, CEO Cyril Zimmermann [...]
'French RTB Leads the Way with Publisher ‘Liberté, Égalité and Fraternité’' by Jean Claude-Muratore, Sales Director, Turn
I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories. For me, the most interesting recent trend we have witnessed in France is the move by the country’s leading publishers to [...]
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