Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
Sociomantic CEO Jason Kelly & Managing Director UK Gavin Wilson Discuss Their UK Expansion & What They Bring to the Local Market
Sociomantic Labs, a DSP providing RTB solutions for e-commerce advertisers, are entering the UK market under the direction of new UK Managing Director, Gavin Wilson. ExchangeWire caught up with Gavin Wilson and Sociomantic CEO Jason Kelly to discuss what they [...]
'Trading places: Why Agencies Need to Look Further Than Their Own Desk', by Dominic Trigg, MD Europe, Rocket Fuel
Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising network environment. The ad trading ‘arms race’ had begun in earnest, but nobody knew quite how complicated it was going [...]
Rocket Fuel Makes a Move into Japan Underlining the Emerging Siginificance of Programmatic Buying in the Region
Rocket Fuel, a next generation ad network, who recently discussed their big data infrastructure at ATS London, today announced it will expand into Japan via an alliance with cyber communications inc. (cci), Japan’s largest digital marketing company and a wholly-owned [...]
‘The False Allure of a Premium Panacea’ by Carl Nelvig, VP of Product Development, Burt
Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our careers – our very lives – depended on it. A couple of industry visionaries get to talking about some trend [...]
Dan Robinson, Artemis Manager, MPG Media Contacts 'DFA Attribution Modelling – Quick and easy attribution solution, but does it pose more questions than it answers?'
Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should be doing attribution beyond the last click, to what kind of attribution they should be doing. Last week saw the launch [...]
IBM Software Whitepaper: Choosing a Big Data Technology Stack for Digital Marketing
ATS London Big Data sponsor IBM has just released an in-depth whitepaper addressing the issues surrounding Big Data. As everyone knows, Digital marketing has the potential to extract, interrogate and leverage large volumes of data. The challenges around high-cardinality in [...]
Social Media Meets Big Data: Affectv Announces Open Graph R&D Partnership With Leading Universities
Social targeting company Affectv is opening up its proprietary aggregated social data for a limited period. They plan to enable and empower others to extract value from it and to further understand human interactions and our digital social experiences. The [...]
spider.io Demystifies Viewability & Cracks Through 'Unfriendly' iframes
If you haven't heard the name spider.io before, it is likely you are not alone. Like many good European ad technology companies, they have been flying under the radar. However, quietly but surely, they are building the technology which could [...]
Edgar Baudin, CEO & Co-founder of Gamned, Discusses Programmatic Buying in France, ITDs & Publisher Collectives
Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising to the mainstream. ExchangeWire spoke with CEO & Co-founder Edgar Baudin about their offering. For those unaware of the Gamned proposition, [...]
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Video: Rubicon Project Founder & CEO Frank Addante Delivers Keynote at ATS London 2012
Frank Addante, Founder & CEO, Rubicon Project delivered the second keynote of the day at ATS London 2012 asking the question, “What is the future of programmatic trading?” He gave an entertaining breakdown of how we’re just “not that brilliant”, [...]
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