Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
Rob Brett – Head of Data Trading, Future Publishing: 'Are publishers their own worst enemy?'
Rob Brett is Head of Data Trading and Commercial Analysis at Future Publishing. Here he discusses how publishers can make better use of their unsold inventory, instead of unloading it into a market already plagued by oversupply problems. I once described [...]
Focus on Retargeting: StrikeAd Announces New Products & Partnerships for Retargeting for Brand & Direct Response
Retargeting in mobile has often been the nirvana for many buyers but the ability to execute has often been found wanting due to various privacy restrictions and technological incompetencies. StrikeAd have just announced that they can now crack this challenge [...]
Google's New Attribution Roll-out: a Cross-Industry Reaction
As reported earlier this week, Google recently launched an update to its DFA reporting suite with the addition of attribution modelling capabilities natively into the DFA interface. Beyond the basic models (namely: linear, first position, last position, time decay, etc.), [...]
Stuart Byrne Gives the Auditor's Perspective on the Viewability Shake-up
Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many digital ads never get seen. A huge chunk of digital display could be being seen by precisely no one. That’s advertiser [...]
Whitepaper: Outlook on European Display Advertising Trends, by Clipperton Finance
Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However, a large discrepancy persists between internet time allocation in total “media time” and online advertising revenue. Online advertising growth has been [...]
BrandingCreativeDataDisplayDSPMobileProgrammaticPublisherSearchSSPVideoViewability
Wayne Blodwell, Client Digital Partner at Universal McCann, 'Programmatic Buying – It needs to be split in two'
Wayne is a Client Digital Partner at UM International, working across all digital channels within the EMEA region for a variety of clients within differing industry verticals. It has been really interesting to see such a high volume of words penned [...]
Duncan Trigg, CEO, Project Sunblock, Discusses Content Verification, Ethics & iFrames
Can you provide an overview of the business? How did it start? Where? Why? Project Sunblock originated with Jeremy Lightstone in Toronto in 2007 Having worked in the performance network space, he noticed the need for increased transparency and validation in [...]
'The Importance of First-party Data: Unique Data Attributes are Key to Leveraging Value from RTB', by Pierre Naggar, EU Managing Director, Turn
If you really want to know what people are thinking, nothing beats chatting with them over a glass of fine wine and a nice meal. Turn recently held a private dinner for media agency clients and as conversation and the [...]
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