Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
ATS London 2012 Panel Speaker Gary Turkington, VP, Data Engineering, Improve Digital: 'If you have a problem and you throw data on it, you usually end up with two problems.'
Why has improve moved to hire a VP of data engineering now? How is data shaping the future of Improve's business? Like anyone in our space, data has always been a big part of the company investment and focus. Given the [...]
ATS London Wrap-Up
SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance [...]
Ad NetworkAgencyBrandingCreativeDACHDataDisplayDMPDSPEMEAExchangeMobileNordicsProgrammaticPublisherSSPTechnologyTrading Desk
Video: ATS London, Thoughts on the Day and Programmatic Premium
Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch this space for uploaded videos of keynote speakers Mike Nolet, CTO & Co-founder AppNexus and Dr Boris Mouzykantskii, Founder, CEO & Chief [...]
Ad NetworkAgencyBrandingDataDMPDSPExchangeProgrammaticSSPTechnologyTrading DeskVideo
Maureen Little, Senior VP of Business Development, Turn on Data Management
What's the state of play with Turn right now? What does a Cloud Marketing Platform mean? It’s an exciting time for Turn. We’re in a major growth phase with over 200 employees across 14 offices worldwide and expanding. We’re seeing our [...]
ATS London Speaker Curt Hecht, Global CRO for The Weather Channel, on Leveraging Their Wealth of Data
Curt, can you describe The Weather Channel’s (TWC) business for us? What are advertisers buying into? Here’s how I’d describe our business: on the media side, we’ve got The Weather Channel and Weather Underground. TWC is the leading provider of weather [...]
BREAKING: AppNexus to Power Orange Ad Market in Europe
Today, AppNexus announced that AppNexus, world-leader in Real-Time advertising technology, will be used as the new platform for the Orange ad exchange across Europe. Known as the Orange Ad Market, the exchange has been in business across the key markets [...]
Dr. Martin Enderle, Deutsche Telekom, Discusses the Future of RTB for German Sales Houses
Can you give an overview of the Deutsche Telekom sales house proposition? How diversified is the business? With InteractiveMedia being a 100% subsidiary of Deutsche Telekom, the leading sales house in Germany is part of DT group. InteractiveMedia exclusively represents the [...]
Nerissa MacDonald, Director of Trading EMEA for MediaMind, Discusses 'Programmatic Premium' & the Move Towards Cross-channel Integration
A major part of ATS London is around the growing theme of ‘programmatic premium’, which MediaMind are speaking to, but how can programmatic coexist with premium? Many companies in the programmatic space today are limited with the capabilities of their solutions, [...]
'The Olympic 100m Reflecting the Pace of Change Online', by Michael Steckler, MD Northern Europe & Benelux, Criteo
As businesses begin to wake up after an Olympic hangover, questions can be raised about what they can take from the spirit exhibited throughout the games. Maybe a focal point to think about is the pace of change online. Sir [...]
BREAKING: Rob Brett, Future Publishing, & Adib Razzaq, News International, Discuss Their New Premium Publisher Exchange Powered by Improve Digital
ExchangeWire has learnt that a group of top UK premium publishers have appointed Improve Digital to roll out a new publisher exchange proposition. Those involved will be made up of the following UK publishers: Future Publishing Group, News International, Hearst [...]
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