Romany Reagan

Executive Editor

Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.

Articles by Romany

• Thomas Brandhoff, MD, sociomantic, Discusses The Company's Technology Stack & International Expansion

  12 years ago News

  

      Can you give us an overview on how sociomantic has built and grown its business to this point in the real-time ad market? Like our customers, we’re a performance-driven company – ROI is the final word. In the last year and [...]

  APACDACHDMPDSPEMEALATAMProgrammaticTechnologyTrading Desk

• German RTB Market View: adscale Report Suggests German Buy-Side Is Adopting Media Buying Via RTB

  12 years ago News

  

  adscale, Germany's largest ad market, has released its bi-annual report on the state of the German display space. The data released in the report contains some interesting trends from Europe's biggest market, and signs showing that the real-time ad market [...]

  Display

• 'It's a Mess.' Stuart Colman, Former MD Europe, VP International of AudienceScience, Discusses the Current State of Data-Driven Display

  12 years ago News

  

  Stuart Colman is founder of Colman Media Consultancy and former Managing Director Europe, VP International of AudienceScience. He has a decade of experience in digital media, developing and managing award-winning sales teams and driving international business growth. I’ve been fortunate enough [...]

  AdvertiserAgencyDataDisplayDMPDSPProgrammaticPublisherSSPTargeting

• BREAKING NEWS: French Premium Publisher Exchange 'La Place Media' Announced Today, Q&A with Fabien Magalon, MD

  12 years ago News

  

  Fabien Magalon is Managing Director for the new premium publisher exchange group 'La Place Media', announced today. Here he gives his insights as to what this means for French publishers and advertisers looking forward. Why has this group of premium [...]

  AdvertiserDisplayDSPEMEAExchangeProgrammaticPublisherSSP

• 'How the Number of Advertisers Will Impact Your eCPM in a Private Ad Exchange', by Leif Jägerbrand, co-founder & CRO, Admeta

  12 years ago News

  

  Leif Jägerbrand is one of the founders of Admeta, a leading technology and knowledge provider of white labelled Private Ad Exchange solutions to premium publishers in Europe. He works as Chief Revenue Officer & Product Strategy. Executive summary In this post I [...]

  DisplayExchangeProgrammaticPublisher

• Sandy Hubert, Head of Cadreon UK, Explains Cadreon's Offering and the Future of RTB

  12 years ago News

  

  Sandy Hubert is Head of Cadreon UK. Here she discusses with ExchangeWire Cadreon's Mediabrands Audience Platform, their plans for global expansion and the benefits vs pitfalls of programmatic buying. What actually is the Mediabrands Audience Platform? Is it one platform (ala [...]

  DataDisplayDSPExchangeProgrammaticPublisherSSPTargetingTrading Desk

• Cyberwing & OpenX to Launch Japan’s First Mobile Ad Exchange

  12 years ago News

  

  A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, [...]

  Ad NetworkAPACDisplayDSPExchangeMobileProgrammatic

• John Hughes, President of Products at TubeMogul, Reflects on Recent Video RTB Study

  12 years ago News

  

  Last week TubeMogul released the first in a quarterly series focusing on real-time video advertising trends, TubeMogul finds real-time video advertising is growing rapidly in the UK, with prices falling as inventory expands, and with weekends being the optimal time [...]

  BrandingDisplayDSPProgrammaticPublisherSSPVideo

• The State of Display Advertising in the Nordics (and how it's connected to salmon) by Tanja Sanders, MD, myThings

  12 years ago News

  

  Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors of Nordic excellence. However, it can also illustrate a case in point I’d like to make regarding the state of display [...]

  Ad ServerAdvertiserAgencyDigital MarketingDisplayDSPNordicsProgrammaticPublisherSearchSSP

• TagMan's Newly Appointed CEO & Co-founder Jon Baron on the Future of TagMan

  12 years ago News

  

  TagMan, a global leader in tag management, today announced it has appointed co-founder Jon Baron to CEO. In the last 12 months TagMan processed more than £15 billion in online transactions for its customers and is the partner of choice [...]

  DataDisplayDMPMobile