Romany Reagan

Executive Editor

Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.

Articles by Romany

• Google Seeks 'Meaningful Interactions' with Wildfire Acquisition

  12 years ago News

  

  Google has just bought social marketing software developer Wildfire -- provider of software that links to Facebook, Twitter, LinkedIn, Pinterest, YouTube and other social networks, allowing customers to manage their online brand and presence, with clients including Sony Corp and [...]

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• French Publisher Exchange, La Place Media, Will Officially Launch on August 1st, Appointing Fabien Magalon as MD

  12 years ago News

  

  Following the approval of the relevant authorities, La Place Media, formerly known as AdMediaPremium, will start selling exclusively premium inventory from the following media sites: Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité. One-hundred per cent of their inventory will [...]

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• James Yancey, VP of Global Strategy at IgnitionOne, on the Future of Facebook Sponsored Stories Combining Social Graph and Third-party Data

  12 years ago News

  

  James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party data. What would happen if Facebook partnered with third-party data providers? Warning: if you’re a privacy fanatic, then it will probably [...]

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• Adfonic's Q2 Global AdMetrics Report Shows Android Beating Out iOS as Most Popular Platform for Mobile Advertisers

  12 years ago News

  

  Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android has beaten iOS for the first time as the most popular platform for mobile advertisers. The report further breaks down [...]

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• Fairfax Metro Media Launches Audience Extension With Google

  12 years ago News

  

  Fairfax, a leading publisher in the Australian media market, has announced a partnership with Adx to provide audience extension across video inventory to agency partners. The move is being seen a precursor to the emergence of fully-formed publisher trading desk [...]

  PublisherTargetingVideo

• Addressing the Stack: Smart AdServer Teams Up with Rubicon Project to Maximise Yield

  12 years ago News

  

  Over the last 12 months, we’ve seen the rise of the ‘stack’. Google, Appnexus, et al are all on their way to developing end-to-end solutions. However, smart collaborations and partnerships now may provide alternatives to those previously unable (or unwilling) [...]

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• Franc Goebbels, Managing Director, Annalect Netherlands on the Dutch Ad Space

  12 years ago News

  

  Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market. Can you give us some overview on the Accuen Netherlands [...]

  Ad NetworkAnalyticsBrandingDataDisplayEMEAProgrammaticTargetingVideo

• Phil Macauley, Managing Director at Quantcast, Discusses Guardian News & Media’s Recent Selection of Quantcast’s Brand Lookalike Targeting Technology

  12 years ago News

  

  Quantcast, an audience measurement and targeting provider for advertisers and publishers, announced on Wednesday its partnership with Guardian News & Media. The company is the first major publisher in the United Kingdom to leverage Quantcast Brand Lookalike targeting. Quantcast Brand Lookalikes [...]

  Display

• Digital KPIs: Marketers Seek Data Simplicity, Infographic by WFA

  12 years ago News

  

  New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major [...]

  Display

• ‘Mobile, a Marketer’s Nightmare’ by Gareth Davies, Commercial Operations Director, Somo

  12 years ago News

  

  We’ve all heard the pitch. Mobile is going gangbusters. Smartphones and tablets are creating a paradigm shift in the way we communicate, access content, engage with products, services and ultimately the world around us. According to Mary Meeker, the app economy [...]

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