Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
Research Study: Attribution & Conversion Path Insights for Retail & Travel
Digital marketing company IgnitionOne released a research study yesterday showing the effect of media types and exposure paths on the speed of conversion and on the average order value (AOV). In this report, IgnitionOne applied their attribution analysis to examine the [...]
Tradelab Founders Charles Gros & Yohann Dupasquier Discuss The French Data-Driven Ad Market
ExchangeWire caught up with Charles Gros and Yohann Dupasquier, co-founders & owners of Tradelab, to explain the current data-driven ad market in France. Is there a lot of room for new exchange trading specialists in the market, given the number of [...]
Deutsche Post DHL Buys IntelliAd; Rocket Fuel Launches Benelux Operations
Deutsche Post DHL Buys IntelliAd To Ramp Up Its Adtech Business Originally reported on TechCrunch Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises [...]
Turn Cloud Marketing Platform Expands Mobile Advertising Features; Brits’ Viewing Habits Migrate Away From TV
Turn Cloud Marketing Platform Expands Mobile Advertising Features Turn expanded last week the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the [...]
European RTB Focus: Infectious Media Releases Its Spring European RTB Insight Report
Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices through the RTB ad-exchanges are shifting across Europe, in addition to other trends impacting online advertisers. The report offers opinions [...]
ExchangeWire Joins Maxifier for Ad Technology Event in Japan; Improve Digital Completes European RTB Integration Move\
![](https://cdn.exchangewire.com/wp-content/uploads/2012/07/www.maxifier.png "ExchangeWire Joins Maxifier for Ad Technology Event in Japan; Improve Digital Completes European RTB Integration Move\")
ExchangeWire Joins Maxifier for Ad Technology Event in Japan Following the launch of its Japan office in May, Maxifier, a global leader in inventory revenue optimisation technology, has announced details of its inaugural event in Tokyo: Chaos Clear. This event will [...]
EMEA Round-Up: Rocket Fuel Secures $50 Million in Funding; Adform Teams up with Yieldlab
Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising solutions for digital marketers, announced it has secured $50 million in new financing. The round was led by long-term Rocket Fuel [...]
EMEA Round-Up: Adap.tv Announces Campaign Optimizer For Video; 45% of Consumers Would Opt-in to Mobile Marketing; ClickDistrict Debuts Proprietary RTB Technology: Platform 161; Online Video Platform Provider Kaltura Nabs Groupon Deal, Also Announces European Expansion
Adap.tv Announces Campaign Optimizer For Video Adap.tv announced last week its Campaign Optimizer for video, a technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyse billions of [...]
EMEA Round-Up: PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium Publishers; Cannes Lions Adds New Categories for 2012
PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced last week that it will integrate comScore’s Validated Campaign Essentials (vCE) tool into PubLink, PubMatic’s enterprise app marketplace. PubLink is a set [...]
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