Romany Reagan

Executive Editor

Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.

Articles by Romany

• myThings' Global Expansion Continues Following Recent $15m Investment; Moblie Ad Network Todacell Raises £1.29m and Doubles Revenue

  12 years ago News

  

  myThings' Global Expansion Continues Following Recent $15m Investment myThings, a global personalised display ad solutions company, announced this week that it has expanded its operations in the U.S. and Latin American markets, in addition to Japan, Turkey, Poland and the Nordics, [...]

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• EMEA Round-Up: Rajeev Goel and Kirk McDonald to Speak at Cannes Lions’ First Annual TechTalk; VivaKi Nerve Center Launches Audience On Demand™ Mobile in the UK; StrikeAd partners with Regital to drive UK-wide growth; Weborama Boosts Management Team

  12 years ago News

  

  Rajeev Goel and Kirk McDonald to Speak at Cannes Lions’ First Annual TechTalk Rajeev Goel, Co-Founder & CEO, and Kirk McDonald, President, of PubMatic have been selected to speak at The International Festival of Creativity’s first annual TechTalk program, an interactive, [...]

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• EMEA Round-Up: Dutch Unprepared for Cookie Regulation; Yandex and VivaKi Launch New Targeting Tool; IgnitionOne Launches Facebook ‘Sponsored Stories’ Management Solution; 24/7 Media Launches New Mobile SDK

  12 years ago News

  

  Dutch Response to Cookie Regulation Netherlands Unprepared in the Wake of "Fast" Cookiewet Implementation Webwereld.nl by: Andreas Udo de Haes Despite years of wrangling and preparation, almost no Dutch site meets cookiewet (cookie regulation) guidelines since they were put into effect. As of last [...]

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• EMEA Round-Up: Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert; Redefining Premium Content Towards CPM Zero; New Springboard Bootcamp Targeting Mobile Technology; VAP - A New German Standard for Video Ads

  12 years ago News

  

  Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert A primetime commercial which screened Sunday during Mad Men’s U.S. season finale as part of a global online advertising campaign is set to illustrate how much advertising has changed since Don [...]

  CreativeDACHDigital MarketingDisplayMobileProgrammaticVideo

• AdMaxim Mobile Marketing Launches in UK & EMEA; VivaKi Announces Results from The Pool’s UK Online Video Lane

  12 years ago News

  

  AdMaxim Mobile Marketing Launches in UK & EMEA Last week sees the UK and EMEA launch of AdMaxim, the first of a new generation of mobile advertising technologies capable of integrating a variety of mobile formats and creative options, within a [...]

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• EMEA Round-Up: Microsoft Hooks Up With Adform; AudienceScience Awarded European ePrivacyseal; Google's Display Business Trends: Publisher Edition

  12 years ago News

  

  Microsoft Advertising Selects Adform for Rich Media Solutions Display marketing specialists Adform announced last week its global appointment by Microsoft Advertising to offer brand marketers and media agencies a full service of rich media solutions to optimise their display marketing campaigns. [...]

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• IAB & Mediascope Europe Study: 426.9 Million Europeans Online Across 28 Markets

  12 years ago News

  

  IAB Europe publishes the first results from 8th wave of Mediascope Europe, its flagship media consumption study totalling over 50,000 consumer interviews The Interactive Advertising Bureau Europe (IAB Europe) today announced the latest findings from Mediascope Europe, the European media [...]

  Display

• EMEA Round-Up: zanox Releases ‘Mobile Performance Barometer’ Report; WPP’s 24/7 Media and Microsoft Announce Partnership; VINDICO: CTR Bad Barometer for Video; Specific Media Welcomes Graeme Hutcheson

  12 years ago News

  

  zanox Releases ‘Mobile Performance Barometer’ Report - 313% growth in revenues via mobile devices - One transaction every 15 seconds in Europe via a mobile device - iPad is the motor for mobile commerce in Europe zanox, a leading performance advertising network in Europe, [...]

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• ATS Stockholm, 24 May 2012 Wrap-Up

  12 years ago News

  

  RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about where to begin and how to edge the region into the forefront of an already established global RTB environment. INTRO: The [...]

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• EMEA Round-Up: Videology Announces Integration with eXelate; StrikeAd's New Technology Tracks Calls for Mobile Click-to-Call Campaigns; Infectious Media Launches New Video Series; Vivaki Nerve Center & BlueKai Co-Develop New Data Platform...

  13 years ago News

  

  Videology Announces Integration with eXelate Videology—an online video advertising platform and solutions provider—announced this week that its technology now allows server-to-server communication with eXelate—a data and analytics engine powering digital marketing decisions. This is the first integration of its kind between [...]

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