Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
EMEA Round-Up: StrikeAd & Celtra Join Forces; Fabien Magalon Joins Criteo’s Paris Team; Blowfish Digital Announces Revenue Growth & Intl Management Expansion; Swedish Xaxis Controversy
StrikeAd and Celtra Join Forces to Offer RTB-integrated Rich Media Mobile Ads StrikeAd, the London and New York-based mobile advertising specialist, this week announced they’re teaming up with Celtra, an industry leader for rich media advertising and analytics across mobile devices, [...]
Japanese cyber communications inc & OpenX Announce Partnership Expansion into Mobile
cyber communications inc. (“cci”), a leading Japanese media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising [...]
APAC Round-Up: Maxifier Opens First Office in Asia & Appoints Japan Country Manager; eBay Launches geoTribes in Australia; Asia-Pacific Men Love Social Networks; India Tipped to Overtake U.S. as World's Biggest Facebook Market
Maxifier Opens First Office in Asia & Appoints Japan Country Manager Maxifier, a global leader in inventory revenue management technology, announced this week the establishment of its business in Asia, the opening of an office in Tokyo, and the appointment of [...]
EMEA Round-Up: Adform Enters Portugal; DoubleClick Live Stream June 5; Your Adobe's on Fire; Japanese Docomo to Aquire Italian Buongiorno; Yell Acquires Moonfruit
Adform Continues International Expansion With Opening of Portuguese Office Display advertising specialist Adform announced last week their opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase in media agencies and online advertisers looking [...]
EMEA Round-Up: Adobe Partners with Evidon for Privacy Solutions; Spree7 Appoints Oliver Busch
Adobe Partners with Evidon for Privacy Solutions Evidon announced this week their new partnership with Adobe. The integration will enable Adobe clients to access Evidon’s privacy controls directly though Adobe TagManager, and help them comply with global privacy regulations across all [...]
APAC Round-Up: Publicis Groupe Aquires Beijing-based Longtuo; Australia Embraces "Gamification"; APAC Tech M&A Q1
Publicis Groupe Acquires Longtuo, Aiming for a Dominant Role in China's Booming e-Commerce Market Publicis Groupe announced this week it has acquired Beijing-based Longtuo, a digital marketing company with strong eCommerce expertise in creative, customer acquisition, marketing solutions and measurement tools. [...]
EMEA Round-Up: Battle of the Machines Video!; Most UK Users Don't Know What a Cookie Is; Collective Scores WWE Sales Agreement; Yahoo!’s Right Media Exchange Goes Fully RTB; German Mobile Boom
MediaMath & Improve Digital present: Battle of the Machines Robots! Diagrams! Swelling music! Almost ten full minutes of automation animation RTB bliss. Privacy is a Red Button Issue, But Most Users in the UK Don't Know What a Cookie Is -- IAB [...]
EMEA Round-Up: New Euro Market Ecosystem Map Release; Turn Integrates eXelate's Data; RTB Growth Driving Mobile Advertising Demand; Taboola Personalises Video for German Newspaper Sites
New European Market Ecosystem Map by Improve Digital In collaboration with their major customers and input from ad networks and consultants, and driven by a popular demand, Improve Digital has produced Market Map of the European online display advertising sector in [...]
APAC Round-Up: DSPs Gain Traction in India; Ybrant/LGS Global Merger; Display Makes a Massive Comeback in Australia; VivaKi Southeast Asia Appoints Jeffrey Seah as Country Chair
Ogilvy and Marmalade Digital Launch DSPs in India DSPs are gaining traction in India with Neo@Ogilvy, the digital media planning and buying arm of OgilvyOne, and Marmalade Digital, a digital media trading technology and services provider, announcing the launch of their [...]
Euro Round-Up is now EMEA Round-Up! : New 'O2 Wallet'; FT Kills iOS App; Rubicon Grows Euro Team; AdGent Digital Lands 'The Telegraph'; Criteo Launches Next 'Code of Duty'
O2 Launches “O2 Wallet” O2 announced last week the launch of O2 Wallet: a secure digital wallet service that will deliver the benefits of mobile money to its UK consumers. O2 Wallet combines the following functions: - Money Message – O2 Wallet enables [...]
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