Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
How Can a UK SME Match Enterprise-Sized Competition?
Automation is the answer. It has become clear that while smaller companies have the benefit of both agility and innovation, delivering the same level of consistency and service offered by larger competitors can be a challenge. In this piece for RetailTechNews, Mike [...]
Brands Have Spoken: A Publishing Renaissance Is Coming
A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, in this piece for ExchangeWire. “Uncertainty was the only certainty” – [...]
Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe
The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker [...]
Get Creative with Machine Learning – The Future Is in Your Hands
No longer a ‘dark art’, machine learning (ML) is now accessible, affordable, and changing the way we create. In this piece for ExchangeWire, Kai Henniges (pictured below), CEO and co-founder, video intelligence, explains why we must think creatively about where ML can [...]
Why AR Access Is Important for Retailers
Augmented reality (AR) is a relatively new phenomenon in the retail world, but some brands already realise how important it is to harness what the technology offers. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains how companies [...]
The Need for Human Context: Why Training Lies at the Heart of a Programmatic Future
With consumers expecting a seamless experience between devices and platforms, programmatic advertising has become a vital tool for marketers. While a large part of this development is thanks to advances in technology, which data marketers now have access to, as James [...]
Getting Back Smartie: Ad Blockers Are Well-Educated & Lost – How to Get Them Back
Ad blocking is an inescapable reality in 2018. Not only is the amount of ad-blocking use increasing, but some of the biggest online players are finally bowing to user pressure, essentially validating the use of ad blockers. In this piece [...]
The Realities of Extended Reality – Q&A with Joel LaMontagne, CEO, Trivver
Conversations around ‘augmented reality’ (AR) and ‘virtual reality’ (VR) focus largely in its glittering promise, but what are the ‘realities’ of running campaigns in these environments? In this Q&A with ExchangeWire, Joel LaMontagne (pictured below), CEO, Trivver, describes how the [...]
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