Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
Defining & Refining the Intelligent Customer Experience
In this piece for RetailTechNews, Jesse Himsworth (pictured below), vice president of strategy and integrated solutions, Clearlink, discusses why instead of treating online and offline as two totally separate experiences, businesses need to think about them as one continuous experience. [...]
We Need to Talk About Frequency
A lot has been written about the complexity (and accuracy) of cross-device audience measurement in digital marketing – and a lot of claims are made by players in the space. However, it is often discussed in the technical context of [...]
Cambridge Analytica Is the Symptom. The Duopoly Is the Sickness. Ethical Marketing Is the Cure.
What Cambridge Analytica did was wrong, but the firm’s behaviour wasn’t an abuse of Facebook’s platform. It was the logical result of a duopoly in digital advertising that has consistently failed to value people or their privacy. That’s a long-term [...]
Transparency at IAB Annual Leadership Meeting: 3 Ways the Ad Industry Is Improving
At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability, and brand safety are just a few of the concerns that have driven the desire [...]
How GDPR-K Dramatically Changes the Landscape for Kids’ Brands & Publishers in Europe
The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins (pictured below), co-founder and CEO, SuperAwesome, explains why it’s not enough to look for GDPR-compliance – [...]
Blockchain: Band Aid or Change Agent?
Blockchain can solve some of the biggest problems currently plaguing the current ad tech ecosystem. Ad tech’s problems extend far beyond consumer privacy – from rampant fraud to the near complete lack of transparency. But is blockchain a Band Aid, [...]
Why TV Broadcasters Need to Rethink Traditional Infrastructure & Embrace AI
For traditional television broadcasters, revenue opportunities are shrinking. Earlier in 2017, subscriber growth fell dramatically. The industry lost a record 762,000 subscription customers in the first quarter of 2017, according to PwC. What’s more, ad revenue was expected to decline [...]
Why a Commodities Market Approach to User Acquisition Will Benefit Mobile App Developers
Commodity Marketers are a critical component to much of the world’s economy. The model is used to trade a wide range of assets – from a barrel of oil and a pound of coffee, to the value of an Apple [...]
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