Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
2018: The Year of Intelligent Marketing
To remain competitive in a crowded marketplace, and ensure sustainable growth, many businesses are focusing on becoming more customer-centric and less product-centric. The old adage of the customer being king has never been more true. At the core of this [...]
Rise of the Voice Assistants & How to Market to Them
From artificial intelligence (AI) to smart cars, drones to domestic robots, a seemingly endless number of tech innovations were announced at CES this year – all of which are set to improve the ways we experience the world around us. [...]
Is Linear TV Finally Ready to Change? 3 Innovations We Could See in 2018
In linear TV, inertia can no longer be the status quo. The industry is being forced to change and evolve. As digital offerings and internet-connected content become more popular among audiences, traditional broadcasters need to think long and hard about [...]
Are the Roles of the CIO & CMO Converging Within Brands?
Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well as understanding the value of all types of data, have been become key capabilities that [...]
Supply & Demand Path Optimisation – We Need to Find a Happy Medium
In ad tech we use the word ‘optimisation’ a lot. We optimise for performance, for ad spend, and for revenue. But when we optimise, we do so to win. This means that someone else loses. In this piece, Hilit Vainberger [...]
Brazil Against Fake News During Elections; ‘Omnishopper’ Consumer Behaviour
In this week’s LATAM Roundup: with the support of the government and the federal police, a group formed by federal agencies plans to propose a law to investigate, curb, and punish people involved in the use of false news in [...]
How AI Can Be Employed by Brands to Bolster Customer Engagement & Sales
As an industry, we have been highly focused on applying a scientific approach to relationship marketing; but it is important to realise that relationships start long before someone presses the ‘buy’ button. In this piece, Pini Yakuel (pictured below), CEO of [...]
Advertisers Must View Black Friday As a Process Rather Than an Event
Love it or loathe it, Black Friday has been widely adopted by UK retailers both on and offline. In this piece by Alex Wright (pictured below), head of insight, Blis, he discusses how their exclusive research paints a picture of [...]
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