Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
The Blockchain Utopia Ad Tech Has Waited For
Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes there might just be such a utopia in which no single player has all the power, and where 'market' dynamics [...]
Digital Publishing: What Does the Future Hold?
Matching our fast-paced lifestyles and expectations, digital subscriptions to a variety of media sources have become increasingly attractive as an alternative way of delivering news. But as the industry stabilises, like print, online publications are reaching scale and hitting new [...]
Vale Bets on Digital to Impact Shareholders; The Most Valuable Keywords in LATAM
This week’s LATAM Roundup brings the following stories: Mining company Vale drives the process of converting its actions with digital campaigns; PwC Argentina and Think-Tanks present PwC Digital Services; SEMrush lists the most expensive keywords in AdWords campaigns; and ZAP [...]
How Can B2B Marketers Successfully Drive Customer Experience?
The explosion of new marketing technology over the past decade has not only led to organisations improving their customer experience, but has also led to an expectation from customers to have a good experience. With B2C leading the way, in [...]
Could VR & AR Technology Change the Way Consumers Watch Wimbledon?
It’s an understatement to say that smartphone use is growing at an exponential rate, which is making the convergence between the physical and online worlds easier and more seamless than ever before. The already-established AR tech available on smartphones is [...]
Why Digital Advertisers Need a Premium Marketplace
There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to deliver it, says Simon Stone, commercial director, Collective. Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing [...]
Internet Advertising’s Robust Growth Hides an Inconvenient Truth
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato Founder and CEO, Adrian Pearmund (pictured below). If you take a look at the recent Advertising [...]
Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks
These are good times for Google and Facebook. Combined, these two giants capture 57% of the total digital advertising spend in the US this year, as well as 74% of predicted growth for all of 2017. That means all other [...]
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