Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
How Mobile is Helping Brands Connect Their Online & Offline Journeys
With Facebook and Google practically pinning their futures on it, marketers really can’t afford to ignore mobile advertising. In this piece, Matthew Phelan (pictured below), CEO of 4Ps, part of NetBooster Group, discusses how critical connecting online and offline customer journeys is [...]
Why RTB Will Enable More Advertisers to Embrace Mobile Video
RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. In this piece, Tim Koschella (pictured below), CEO, AppLift, breaks down its benefits to [...]
Optimising Campaigns Based on Mobile App Usage, Not Installs
On January 9, 2007, Steve Jobs announced the iPhone at the Macworld convention – an announcement that also ushered in the birth of the app market, an industry that may top USD$77bn (£61.6bn) in 2017. Entrepreneurs, recognising that smartphones represented [...]
3 Reasons Brands Should Pay Attention to Predictive Intelligence
Predictive intelligence, artificial intelligence (AI), or machine learning – call it what you want, but chances are you have already heard one of these terms in any future-gazing discussion. In this piece, Michelle Huff (pictured below), chief marketing officer, Act-On, [...]
4 Reasons Marketers Should Invest in Programmatic Audio
It’s no secret that audio content stirs our emotions. All it takes are a few notes of a song for our memories to come alive. Considering how audio, especially music and storytelling, captures our attention, it becomes clear why advertisers [...]
Follow the Market: Why Mobile’s Future is on the Demand Side
There was a time, not too long ago, when venture capital flowed freely into the ad tech space and vendors didn’t have to work too hard to demonstrate a unique value proposition. At the time, investors looked at both the [...]
The App Sticking Point: Ensuring Success Beyond the Install
Imagine you’re playing your favorite game, and you receive a gift card for reaching a certain score. Now imagine this happens when you complete a purchase within a shopping app? Would these rewards influence your continued use of the app? [...]
Three Solutions to Combat Declining Display Revenue
There is no denying that ad blocking software has caused a rift in the online ecosystem. Supporters argue that it gives them better access to content; and opponents counter by citing an implicit contract that people agree to when viewing [...]
Are Stories Stronger? Powerful Narrative Makes Content Marketing Shine
Consumers’ media habits are changing. Mobile media time – the time spent using a tablet or smartphone for things other than talking to people – is on the rise, and traditional TV viewing is in decline. However, the shift from [...]
Sounds perfect: How Audio Delivers on Immersive Advertising's Promise
Audio is a form of truly immersive content that follows consumers throughout their day. It has the power to elicit an emotional response, while delivering a memorable message that allows advertisers to tell a story that drives consumers to action. [...]
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