Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

ExchangeWire European Weekly Round Up
10 years ago News

ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week's edition: Rubicon Project posts impressive gains; Europe's OOH sector primed for programmatic disruption; European ad tech pairing [...]
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Programmatic Ad Spend set to Surge, But Transparency Remains an Issue
10 years ago News

Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority, but concerns over transparency is holding back further investment, according to separate research studies. Infectious Media published research today (26 [...]
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The Battle for Cross-Device IDs Heats Up
10 years ago News

Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and retargeting, among others. Solutions are available to advertisers, but the key debate is whether to use 'deterministic', or 'probabilistic' modelling. Ahead [...]
Advertiser attribution Cross-Channel Data Digital Marketing EMEA Martech Media Spend Mobile Targeting Technology
MySpace CEO: 'Atlas is Not an end-to-end Platform… It's just a Display Ad Server'
10 years ago News

Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and how his company aims to offer value to advertisers from what was once the largest social network in the world, [...]
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What Lessons Were Learnt From 'Programmatic-Only Week'?
10 years ago News

eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up to the potential of trading media programmatically, with media buyers calling for further such experiments. ExchangeWire explores the week-long experiment, [...]
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ExchangeWire European Weekly Round-up
10 years ago News

ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: Facebook takes the battle to Google, this time on Product Listing Ads; Criteo continues to see strong gains; LinkedIn's ad [...]
Ad Network Advertiser Agency Cross-Channel Data Digital Marketing Display EMEA Facebook Google Mobile Regulation Targeting Trading
The Rise of the B2B Ad Network? – LinkedIn Unveils New Targeting Opportunities
10 years ago News

B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the unveiling of its prospecting tool LinkedIn Lead Accelerator, which also helps marketers retarget users. The service lets marketers retarget visitors to [...]
Ad Network Advertiser Data Social Media Targeting Technology Trading
Why Agencies, Marketers & Publishers Should Look Beyond The 'Single Customer View'
10 years ago News

In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key market indicators that could drive (and also hinder) the growth of programmatic. Here he discusses the notion of a level [...]
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The Evolution of the ATD & What it Means for Holding Groups
10 years ago News

Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the wider Publicis Groupe fold, in a move signalling the evolution of the entities formerly know as 'agency trading desks'. In an [...]
Advertiser Agency Data Digital Marketing Exchange Martech Media Spend SaaS Trading Trading Desk Transparency
The Burden of 'Old Media'
10 years ago News

Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry's biggest names, and explores what they tell us about the contemporary ad tech landscape. The industry's biggest names have [...]
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