Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
ExchangeWire European Weekly Round-up
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week's edition: WPP takes a chunk of comScore; AOL results prompt mixed response; SpotXchange moves into the Netherlands, and more. WPP takes 15% [...]
How Can We Fix 'Viewability'?
The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the digital advertising sector across the continent. However leading figures in the publishing industry are making the case to advance the [...]
AdvertiserAnalyticsDisplayEMEAMeasurementMedia SpendPublisherViewability
Opinion Leaders Please Step Forward?
Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief. Everett Rogers famously argues that diffusion is the process by which an innovation is communicated over [...]
Ad NetworkAdvertiserAgencyDigital MarketingDisplayDSPFacebookGoogleTradingTrading Desk
Authorities Issue Native Transparency Guidelines
The Internet Advertising Bureau (IAB) has issued guidelines on how to label native ads to UK businesses, along with the backing of fellow trade bodies, such as the Association of Online Publishers (AOP) and ISBA (the self-appointed 'voice of British [...]
Publisher Co-Ops – The View From the Buy-Side
With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore better compete with the likes of Google, ExchangeWire examines some of the issues around transparency and this model. With the [...]
Ad NetworkAd VerificationAdvertiserExchangeTargetingTradingViewability
'Better Together?' – The Publisher Co-op Model Explored
As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets, ExchangeWire explores the possibility of them acting collectively. Under pressure to prove their value to advertisers when up against the scale [...]
The Data-Driven Brand: Asda Leveraging First-Party Data to Launch New Targeted Ad Solution
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last month that it was to further monetise its vast swathes of consumer data by allowing suppliers to serve ads to users [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google misses Wall Street forecasts; Facebook's mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath [...]
AdvertiserAppleBrandingCross-ChannelDigital MarketingDisplayEMEAFacebookGoogleMobilePublisherTrading
Three Facebook Ad Trends to Prepare For in 2015
Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world's largest social network in the coming year. Facebook’s earnings announcement for the full year 2014 feels like the perfect opportunity to look [...]
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