Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

Advertisers Warned Over Big Data Fears
10 years ago News

'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing use by big business brings with it a growing sense of public unease, as an increasing number of people practising [...]
Advertiser Analytics Data Digital Marketing Exchange Martech Targeting
Making Sense of Measurement
10 years ago News

Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers are investing more in data and analytics than ever before to [...]
attribution Cross-Channel Data Display
Closing the Loop on Sales with Attribution
10 years ago News

Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends in retail, including 'boomerooming', and 'showrooming'. In a world where consumers increasingly use the internet to [...]
Display
ExchangeWire European Weekly Round-Up
10 years ago News

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]
Ad Fraud Ad Server Ad Tech Advertiser Agency Branding Cross-Channel DACH Data Digital Marketing Display DMP DSP EMEA Exchange Facebook Location Media Spend MENA Middle East Mobile PMP Programmatic Regulation Targeting Trading Transparency Viewability
What will Apple's Ad Tech Play look like?
10 years ago News

With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in the world could impose itself in the ad tech sector, and realise the commercial value of its much coveted iTunes [...]
Advertiser Apple Branding Cross-Channel Display Media Spend Mobile Targeting
Who to Watch in 2015
10 years ago News

ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, [...]
Ad Fraud Ad Verification Advertiser Analytics attribution Data Digital Marketing Display DMP Exchange Martech Media Spend Mobile Performance Programmatic SaaS Social Media Targeting Technology Viewability
What Does the Future Hold for ATDs?
10 years ago News

The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of debates around transparency, and its potential for resulting in 'disintermediation'. ExchangeWire examines the debate that quietly bubbles under the surface of [...]
Ad Verification Advertiser Agency Data Digital Marketing Display M&A Martech Media Spend Programmatic Trading Trading Desk Transparency
ExchangeWire Weekly European Round-Up
10 years ago News

ExchangeWire rounds up some of the hottest stories in the European ad tech scene, and in this week’s edition: The inevitable collision of adtech and martech nears; Germany’s top media owner to nurture programmatic advertising talent; A requiem for Yahoo’s [...]
Ad Network Advertiser Exchange
Where the Money will Flow in 2015
10 years ago News

January wouldn’t be January without the deluge of predictions which come forth from all corners of the online advertising boxing ring. Here, ExchangeWire Research’s Rebecca Muir gives her summary of the most popular themes which have emerged in some of [...]
Ad Fraud Ad Verification Advertiser Media Spend Mobile Native Targeting Trading Transparency Video Viewability
ExchangeWire Lifts the Lid on ATS 2015 Series
10 years ago News

ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the [...]
Ad Network Advertiser Agency APAC ATS Branding DACH Data Digital Marketing Display EMEA Exchange Location North America Programmatic Singapore TraderTalk TV Trading Video