Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

How Adtech & Martech Firms are Increasingly Colliding
10 years ago News

The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in this field approaching 2,000 (according to influential research firm ChiefMartech) as the worlds of adtech [...]
Advertiser Data Digital Marketing Martech SaaS
What Ad Tech Firms Can Take Away From CES
10 years ago News

As we stand on the cusp of 'the internet of things' becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of the Consumer Electronics Show (CES), hosted in Las Vegas, on the increasing role of ad [...]
Advertiser Data Digital Marketing DMP Exchange Industry Infrastructure Martech Measurement Programmatic Targeting Transparency
ExchangeWire European Weekly Round-Up
10 years ago News

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP poised for Dunhumby swoop; ExchangeWire Research survey now live; IPONWEB appoints first GM for BidSwitch; Questions over Google's viewability pledges, and [...]
Ad Server Ad Verification Advertiser Agency Analytics attribution Cross-Channel Data Digital Marketing DMP DSP EMEA Google Martech Media Spend Mobile Programmatic SaaS Targeting Trading Transparency Viewability
What Were the Key Trends of 2014?
10 years ago News

The quest for 'actionable data', 'talent', and a 'single customer view' were the top priorities last year among of media professionals surveyed by ExchangeWire, as the phrase "big data" becomes almost ubiquitous in the marketing industry. To mark the launch of ExchangeWire [...]
Display
Why ExchangeWire is Boosting its APAC Focus
10 years ago News

Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage of its programmatic sector, as the title increases its commitment to the territory. Singapore-based Yu has [...]
Advertiser APAC ATS Cross-Channel Data Digital Marketing Display India Location Media Spend Mobile Singapore Trading
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
10 years ago News

Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become the 'war on identity'; and we'll see the emergence of the 'vertical walled garden'. Read more predictions for 2015 from Gareth Davies, [...]
Advertiser Analytics Apple attribution Branding Cross-Channel Data Digital Marketing Display DMP Facebook Google M&A Martech Media Spend Programmatic Publisher Targeting Technology Trading Video
ExchangeWire European Weekly Round-Up
10 years ago News

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus continues shopping spree; Group M digital chief speaks programmatic with ExchangeWire; Mobile operators to block ads to get in on [...]
Ad Network Advertiser Agency attribution Cross-Channel Data Digital Marketing EMEA Exchange ExchangeWire Research M&A Martech Media Spend Mobile Programmatic Targeting Trading Trading Desk TV Video Viewability
Can Mobile Operators Strike Back in 2015?
10 years ago News

Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact remains operators are underachieving when it comes to generating mobile advertising revenue. But certain players [...]
Ad Verification Advertiser Cross-Channel Data Display Mobile Programmatic Viewability
Ad Tech M&A in 2014 Explained
10 years ago News

M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm AGC Partners, with demand for video and data management platforms (DMP) driving growth in the [...]
Advertiser Data Digital Marketing Display DMP Martech Media Spend Mobile Programmatic Targeting Video
Native Programmatic – A Modern Marketing Amalgamation
10 years ago News

'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general manager, mobile, explains how both approaches can be used in conjunction to maximise media-buying efficiencies as well as publishers' revenue [...]
Advertiser Display Exchange Mobile Native Programmatic Trading