Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
2014, The Year Programmatic Went Cross-Screen
It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas update brought "cross-screen" to the lexicon of ad tech in 2014. ExchangeWire examines how US-based cross-screen advertising firm Drawbridge hopes [...]
AdvertiserCross-ChannelEMEAFacebookGoogleMedia SpendMobileTargetingTrading
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week's edition: Google's Euro woes continue in Europe; ExchangeWire Research division unveiled; AppNexus mans up in Europe to woo publishers. Google's pain falls mainly [...]
Rebecca Muir to Head New ExchangeWire Research Division
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among 'mainstream marketers', by helping them better understand how it fits into the wider marketing mix, with Rebecca Muir (formerly of Google, Marin [...]
AdvertiserAnalyticsATSDataExchangeWire ResearchRegulationTrading
TubeMogul: South East Asia sees Double-Digit Growth
Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region are changing their approach to programmatic video advertising. TubeMogul released its quarterly 'State of Programmatic Video' report this month, revealing that all [...]
Ad FraudAd VerificationAdvertiserAPACMedia SpendSingaporeTargetingTradingTransparencyTVVideo
Times of India Investing in Ad Tech Stack to Ensure Continued Growth
Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group, Times of India Group, and how programmatic advertising is playing a crucial role with its digital venture Times Internet (TIL). The TIL reaches over 70 million monthly [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Google's viewability study; AdForm claims marketers are getting good at programmatic; Cross-screen is top of mind among European advertisers. Google says less than half of all ads [...]
DEAL IDs: The Good, the Bad and the Alternative...
Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it actually is, why it should be used, and why exactly should we care? Angelique Reijm, Improve Digital, director of yield [...]
Australian Publishers Form Premium Advertising Exchange
Australian Publishers form premium advertising exchange, powered by AppNexus, to create a competitive marketplace and achieve scale in mobile display. Fairfax Media and Mi9 recently announced the formation of the Australian Premium Advertising Exchange (APEX), a joint venture company under the [...]
ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]
Ad FraudAdvertiserAgencyAnalyticsattributionCross-ChannelDataFacebookGoogleMedia SpendMobileProgrammaticRegulationTargetingTechnologyTradingTrading DeskTransparency
Popular Tradertalks
Latest Posts
-
US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples -
The Stack: UK Gov Addresses Developers’ AI Training Rights and Introduces New Online Safety Regulations for Big Tech -
Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App -
2025 Predictions: Contextual Advertising -
AI Overload: Are We Spending Wisely on Artificial Intelligence?
Follow ExchangeWire