Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Why the EU's anti-Google charge is doomed; HiMedia's promise of growth; Burberry trusts in programmatic.   A message to the EU: Breaking up is hard to [...]

  EMEA

• '2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story'

  10 years ago News

  

  Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and more recently has begun to foray into alternative services such as online payments (HiPay) in [...]

  ATSCross-ChannelDigital MarketingDisplayEMEAMartechMedia SpendMobileProgrammaticTradingVideo

• Reaching the Omni-Channel Consumer

  10 years ago News

  

  Consumers are watching more video content than ever before, but the problem for advertisers eager to get in front of these eyeballs is that this is happening across more screens that ever before, making such eyeballs evasive. In this piece, [...]

  Cross-DeviceDisplayPMPTVVideo

• How Data is Driving Collaboration in the Digital Marketing Ecosystem

  10 years ago News

  

  Stuart Smith, Mediaocean, VP, client service, UK & Ireland, explains how data produced by the automation of digital media trading will aid collaboration and creativity; as opposed to leading to a breakdown of relations between different players on brands' media plans.  The unprecedented [...]

  AdvertiserAgencyDataTargeting

• Why Mobile Video Advertising is VAST-ly Below its Potential

  10 years ago News

  

  Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards.  Mobile Video Programmatic Advertising The IAB's latest ad spend estimates £64m will be spent on mobile video [...]

  Ad ServerAdvertiserMartechMedia SpendMobileVideo

• Understanding the Value of Industry Bodies – A Perspective from Asia

  10 years ago News

  

  Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there, under the banner of the trade body.    I’ve been involved in various industry bodies for many [...]

  AdvertiserAPACDigital MarketingSingaporeTradingViewability

• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into programmatic; British consolidation move reflects the blurring world of ad- and martech; Millennial Media hires Gubbins; PubMatic eyes Italian opportunity.  Apple [...]

  AdvertiserAnalyticsAppleDataDigital MarketingEMEAMartechTrading

• 2014, the Year of Consolidation in Ad Tech, and What it Means for the Industry...

  10 years ago News

  

  A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]

  AdvertiserAgencyAnalyticsAPACattributionAustraliaAutomated GuaranteedCross-ChannelDataDigital MarketingDisplayEMEALATAMLocationMartechMedia SpendMobilePerformanceProgrammaticPublisherTargetingTechnologyTradingVideo

• Telstra’s Premium Video Ambitions

  10 years ago News

  

  In light of the recent acquisitions of both Ooyala and Videoplaza, ExchangeWire caught up with Andy Solterbeck, Telstra Software Group, SVP, to understand Telstra’s ad tech roadmap. Telstra, Australia’s largest telecoms operator, reaches more than 60% of Australia’s online population and is [...]

  Ad NetworkAustraliaExchange

• 'You Have To Say To Someone Sometimes That What You Want Is Unobtainable'  

  10 years ago News

  

  ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm's profile among clients, in a two-part interview.  In the first instalment he lifted the [...]

  AdvertiserAgencyBrandingDataDigital MarketingDisplayTargetingTradingViewability