Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

ExchangeWire European Weekly Round-Up
10 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition:Telstra buys into ad tech; Yahoo on the acquisition trail; Transparency raised by UK advertisers; Facebook's re-org of its preferred developer programme. Telstra [...]
Display
It’s Official: Consumers Are Just Not That Into Retargeted Ads
10 years ago News

Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands [...]
Advertiser Agency Branding Data Digital Marketing Display DSP Martech Media Spend Performance Programmatic Targeting Trading Viewability
Why Mobile Programmatic Is The Future
10 years ago News

In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion that its is now driving the programatic sector. According to the IAB UK’s recently released digital ad spend [...]
Display Mobile Programmatic Trading
Emarketer Predicts Huge Growth In Programmatic - But Are Buyers & Sellers Really Ready For The Shift?
10 years ago News

A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a wider range of auction models will spur the US programmatic advertising sector to double in value between this year and [...]
Advertiser ATS Automated Guaranteed Cross-Channel Data Display Exchange Mobile North America PMP Programmatic Publisher Targeting Technology Trading Trading Desk
What Advertisers Really Think About Transparency
10 years ago News

The ad tech sector is arguably the hottest part of the marketing industry right now with the word 'programmatic' on almost every C-level marketer's lips when talking about high-level strategy. Undoubtedly this is good news for the programmatic advertising industry, [...]
Ad Fraud Ad Verification Advertiser attribution Branding Martech Media Spend Programmatic Trading Transparency Viewability
Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
10 years ago News

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem. “Hi, [...]
Ad Fraud Ad Verification Advertiser Analytics attribution Digital Marketing Display Exchange Martech Media Spend Targeting Trading Viewability
ExchangeWire European Weekly Round-Up
10 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google earnings continue to rise, but share price slips amid declining CPCs, and battles in Europe; The inter-related fortunes of Facebook [...]
Advertiser Cross-Channel Data Digital Marketing EMEA Exchange Facebook Google Targeting Trading
'How Facebook's Atlas Has Opened A New Front With Google'
10 years ago News

With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting on both desktop and mobile device, can take on Google’s DoubleClick? Now that the dust has [...]
Cross-Channel Facebook Google Media Spend Mobile Social Media
AdNear Raises $19m To Boost APAC Programmatic Sector
10 years ago News

Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there, as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising [...]
Analytics APAC ATS Data Display Martech Media Spend Mobile Programmatic Singapore Targeting
MOSAIC Data Comes To Mobile With AdTruth Integration
10 years ago News

Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading figures in the advertising industry call for clarity over ad tech, and warned over the perils of increasingly dominant players. AdTruth [...]
Advertiser Facebook Media Spend Mobile Regulation Targeting Trading