Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
Why The IAB Numbers Show Us Programmatic Is An Unstoppable Force
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources. The [...]
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'Cross-Screen' Is The Buzzword Du Jour As Digital Upfronts Enters Full Swing
This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead of the lucrative Xmas media trading season, and today is the turn of Yahoo which has unveiled its programmatic advertising [...]
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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]
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Ad Tech Firms Prepare For Bolstered US Profile
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries' largest trade organisations, as questions over transparency and programmatic technologies are set to dominate the agenda in 2015. With Ad [...]
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Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year. FAN lets [...]
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Giving RTB Partners ‘First Look’ Hurts the Publisher’s Bottom Line
Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line. There are a number of very important considerations when undertaking any kind of exclusive [...]
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'Many Businesses Will Benefit From A Core Stack'
Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with. Selecting the right technology partner is one of the most challenging prospects facing media businesses today, [...]
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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's Atlas; Quantcast buys Struq, and Affiperf's 'meta DSP'. Closed ecosystem players stack up AOL, Facebook, Google, Microsoft and a whole host [...]
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Microsoft Underlines its 'Cross Screen' Credentials & 'Unique' Pitch
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a 'mobile-first' world is far from over. This week it unveiled its latest operating system (OS) Windows 10, and overhauled MSN [...]
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