Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become increasingly popular with advertisers, and media-owners alike. Almost half (45%) of all online display ads are [...]
Ad NetworkAdvertiserAgencyAutomated GuaranteedDigital MarketingDisplayEMEAExchangeProgrammaticTargetingTradingTrading Desk
Five Key Take-Outs From Cannes Lions
Cannes Lions 2015 is over, and what is agreed throughout the industry is that ad tech presented an unprecedented profile at this year's event. In this piece, Emma Williams, MediaMath, senior director, regional marketing, EMEA, APAC & LATAM, offers her [...]
Cannes Lions Special: The Rise of Mobile Programmatic
In this ExchangeWire Cannes Lions special, Matt Gillis, Millennial Media, president, platform business, speaks with ExchangeWire CEO Ciaran O'Kane about whether publishers are able to use programmatic technologies to achieve a better yield for their inventory. During the conversation O'Kane [...]
Ad NetworkAdvertiserCannesCross-ChannelExchangeMeasurementMedia SpendMobileTargeting
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference where the emphasis has historically been on creativity, as opposed to tech innovation, including how [...]
CannesCreativeCross-ChannelDataDigital MarketingDisplayEMEAMartechMedia SpendTargetingTrading
Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round
In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy timeline; Twitter fuels ongoing reform with autoplay ads. Google rolls out mobile support for DoubleClick Google's DoubleClick [...]
AdvertiserattributionAutomated GuaranteedCross-ChannelDataDigital MarketingDisplayGoogleMartechMeasurementMedia SpendMobileNativeTargetingTrading
Monster Funding Round Marks the Return of Email
Email marketing firm LiveIntent has announced a major funding injection of $32.5m, as it seeks to bolster its global footprint, with private equity firm FTV Capital leading the round. This funding round stands out from most for both the colossal [...]
In Defence of Retargeting (When It’s Done Right)
Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web users with ads, including how not to fall foul of commonly occurring mistakes in the industry. Bombarding web users with the [...]
Ad ServerAdvertiserATSDACHDataDigital MarketingDisplayEMEAMedia SpendProgrammaticTargeting
‘The Formula for Successful Expansion is Mixing Existing & Local Talent’
AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech, with the purchase of RealMedia Latin America (RMLA), according to its president Michael Rubenstein. In this piece, he speaks to Gabriela [...]
AdvertiserDigital MarketingDisplayLATAMLocationMedia SpendProgrammaticPublisherSSP
AppNexus to Buy RealMedia to Step-Up LATAM Growth
AppNexus is to purchase Brazil-based RealMedia Latin America (RMLA) for an undisclosed fee – bringing its acquisition-count to five in the last year – in a bid to further its share of the regional market; which is forecast to undergo triple-digit growth [...]
The Seen & Unseen of Video Advertising’s Growth – Bots Powering From the Shadows
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it too is also susceptible to the ills of fraudulent traffic. Irfon Watkins, Coull, CEO, discusses some of the issues below. Data [...]
Ad FraudAdvertiserAutomated GuaranteedDigital MarketingEMEAMartechMeasurementMedia SpendProgrammaticTradingVideo
Popular Tradertalks
Latest Posts
-
The Stack: UK Gov Addresses Developers’ AI Training Rights and Introduces New Online Safety Regulations for Big Tech -
Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App -
2025 Predictions: Contextual Advertising -
AI Overload: Are We Spending Wisely on Artificial Intelligence? -
Google Faces Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks
Follow ExchangeWire