Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• UPDATE: Quantcast buys retargeting firm Struq

  10 years ago News

  

  US-based Quantcast has announced the acquisition of UK-based retargeting firm Struq for an undisclosed fee, in what is the latest in a long line of M&A activity in the ad tech sector this year.  Struq will now become past of Quantcast [...]

  DataDigital MarketingDisplayMartechProgrammaticTargeting

• The Move To Cross Screen IDs And Its Potential Fall Out

  10 years ago News

  

  Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this week, and a consistent theme in their messaging appears to be 'programmatic' and 'cross-screen', as the industry prepares to lay [...]

  Ad NetworkAd ServerAdvertiserAnalyticsCreativeCross-ChannelDataDigital MarketingDisplayExchangeFacebookGoogleIndustry InfrastructureMartechMedia SpendMobilePerformanceProgrammaticTargetingTechnology

• From Blobs And Arrows To Reality – The Technology Disconnect

  10 years ago News

  

  Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their claims are steeped outside of reality.  I never thought that I would be a great strategist [...]

  Display

• AOL & Publicis Ink Global Video Deal

  10 years ago News

  

  Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm  provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe [...]

  AdvertiserAgencyAutomated GuaranteedCross-ChannelDigital MarketingEMEAMartechMedia SpendProgrammaticTargetingTechnologyTradingTrading DeskTVVideo

• Taking Programmatic Out-Of-Home

  10 years ago News

  

  The programmatic landscape is set to expand beyond the domestic household screens with opportunities increasingly arising on mobile and now in the digital out-of-home (OOH) sector. Australia has proven a progressive market for this emerging technology with the formation of a [...]

  APACAustraliaTrading

• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: AppNexus and WPP ink landmark deal; Even more consolidation in the mobile sector; Facebook mooted to unveil new Atlas platform, and more [...]

  AdvertiserAgencyExchangeMedia SpendTrading

• Is Mobile Re-engagement In Easy Reach For Advertisers?

  10 years ago News

  

  Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the industry’s lack of consensus on establishing a universal ID. But Luis Barrague, Headway Digital, VP [...]

  AdvertiserCross-ChannelDigital MarketingDisplayMartechMobileProgrammaticTargeting

• 'We Believe Strongly That The Agency Is The Right Place For Programmatic Technology'

  10 years ago News

  

  Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O'Kelley, AppNexus, CEO, [...]

  Ad ServerAdvertiserAgencyBrandingDataDigital MarketingDisplayDMPDSPExchangeTargetingTradingTrading Desk

• Consolidation Continues With Millennial Media & Nexage Deal 

  10 years ago News

  

  Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round a period of unprecedented M&A activity in the programmatic advertising sector.  The deal announced today (23 September) will see the publicly-listed [...]

  Ad NetworkAdvertiserDisplayExchangeMedia SpendMobileProgrammaticSSPTargetingTechnologyTrading

• 'Marketers Buy Clicks But Don’t Understand What They Get'

  10 years ago News

  

  Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the programmatic advertising sector in APAC is addressing the audience disjunction problem, particularly in a market that is largely ‘mobile-first’ where [...]

  AdvertiserAnalyticsAPACAutomated GuaranteedCreativeCross-ChannelCross-DeviceDataDigital MarketingDMPExchangeLocationMobilePMPProgrammaticSearchSocial MediaTargetingTradingVideo