Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• AppNexus, WPP Ink Landmark Deal 

  10 years ago News

  

  AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis' parent company WPP will invest $25m in AppNexus.  The pair today (22 September) announced [...]

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• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark Conversant purchase tops record period of M&A for ad tech; Mega stacks spur debate; Twitter and Microsoft step up their [...]

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• Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

  10 years ago News

  

  Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire's Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.  The Amobee cross-channel, cross-device [...]

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• AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

  10 years ago News

  

  Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation, as companies like Google attempted to “own” the sector. Elsewhere, attendees where advised on the [...]

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• Welcome To ATS Tokyo

  10 years ago News

  

  Ahead of the inaugural ATS Tokyo event today (16 September) ExchangeWire runs through some of the opportunities for the programmatic advertising industry to crack Japan, which is still to this day one of the world’s largest, yet nuanced, advertising markets. With [...]

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• The Rise Of The Mega Stacks

  10 years ago News

  

  Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of overusing the latest buzzword, we are in a period of serious consolidation.  It was inevitable due [...]

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• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Publicis leverages Adobe's marketing cloud; ATS London insights; Videology's European survey and Microsoft in talks for buy Swedish gaming firm. Publicis & [...]

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• ‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’

  10 years ago News

  

  Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May were “suspicious”, and compares the ad tech industry to the treacherous streets of Baltimore in [...]

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• Adobe & Publicis Ink Landmark Deal To Move Beyond Last-Click

  10 years ago News

  

  Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect the ad tech space, and today (10 September) Adode went some way to answering the question with news of its [...]

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• Weather Channel Launches Weather-FX Off-Property

  10 years ago News

  

  The notoriously unpredictable British summer time may be drawing to a close, and even throwing up the occasional 'Indian summer's day' as September takes hold. But ad tech firms are increasingly offering brands the means to advertise their wares based [...]

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