Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
Getting To The Programmatic Promised Land
In the same week as ATS London saw presenters and panelists debate the merits of open and closed ad ecosystems, Noel Penzer, AOL, managing director, UK, argues the case for a 'alignment' in a world wherer consumers' media consumption habits [...]
ATS London 2014: Increased Transparency Required
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become the dominant means for brands to underpin their marketing strategies by panelists and presenters. Brian O'Kelley, [...]
Ad FraudAd NetworkAdvertiserAgencyATSExchangeTargetingTradingTrading Desk
The Empire Strikes Back: Assessing Big TV's Move Into Ad Tech
Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters' nascent moves into the programmatic video space. One of the more interesting trends for 2014 so [...]
AdvertiserATSBrandingCross-ChannelMartechMedia SpendTargetingTVVideo
Exclusive ATS London Content
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the day, ExchangeWire has published some content on the official ATS London app. The app - available [...]
Data Points Towards Mobile, Rich Media, And Private Marketplaces
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading. Martin Stockfleth Larsen, Adform CMO, reflects on how quickly this is happening, and points out [...]
CreativeCross-ChannelDataDigital MarketingEMEAExchangeMedia SpendMobilePMPProgrammaticPublisherTargetingTrading
10 Reasons Why Ad-Tech Will Collide With Mar-Tech
Ahead of next week’s ATS London keynote speaker and marketing technologist Scott Brinker shares his opinions on how marketing cloud technology is set to further disrupt ad tech. Marketing is moving from being in the business of communications to being [...]
'The reasons behind rapid change are clear-cut, even if the consequences are not'
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus how those with first-party data can help simplify the audience buying process. Few other areas of [...]
Cross-ChannelCross-DeviceDataExchangeMedia SpendMobileNordicsProgrammatic
Ad Tech's Dilemma: Fragmentation vs. Consolidation
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every category, plus the commonality of the history of ad tech and the rail network, including how consolidation under large media [...]
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