Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
‘Ad Tech 3.0’ Dystopia or Utopia?
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests. Programmatic players [...]
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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's videogame move; Facebook tweeks ad offering; IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP's telling filings. [...]
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Do Marketing Clouds Mean Stormy Weather Ahead For Ad Tech?
This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well as gaze into the near and distant future in an attempt to forecast the challenges facing the ‘traditional’ ad tech [...]
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Agency Trading Desks – Focus on Risk, Not Price
Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many advertisers will choose transparency if it costs them 10% more?’ The intense conversation on price transparency in agency trading desks puts [...]
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Why There Is No Unique ‘Programmatic Market’ Model
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North America. Within the next five years, programmatic buying will conquer the advertising world. The question [...]
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Are We Meeting The Privacy Challenge?
Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to be more transparent with the data they collect and use, as it stares down the [...]
What Next For Ad Tech’s Big Bang?
Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS London appearance. When I first encountered Invite Media in 2010, I was already late to the game. The ad tech explosion [...]
Bigger And Better: How Mobile Video Will Kill TV
Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV be next? And if so, how will it overtake the king of the ad revenue channels? Mobile display advertising is eating [...]
ATS London: Brand Advertisers Go For Free
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of British brand advertisers – to offer its members free entry to ATS London. ATS London – the industry's [...]
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