Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook and Google's attempts to further their lead on mobile, more acquisitions in the ad tech space, plus more expansion of US companies in Europe.  Facebook [...]

  AdvertiserAgencyATSDigital Marketing

• Marrying Data And Creativity 

  11 years ago News

  

  The ‘data crunchers’ and ‘creatives’ have historically been on polar opposite ends of the advertising industry spectrum, but as the digital era advances to a chapter marked ‘big data’ this is starting to change, as ad agencies more commonly associated [...]

  AdvertiserAgencyAnalyticsBrandingCreativeDataTargeting

• ATS London Preview: Can Legacy Publishers Survive In The Era Of Long-Tail Apps?

  11 years ago News

  

  The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media consumption on handheld devices has posed them with an even more difficult quandary as they now compete with Silicon Valley [...]

  AdvertiserAnalyticsATSDataDigital MarketingDisplayExchangeMartechMedia SpendMobileNativeProgrammaticPublisherTargetingTradingTrading Desk

• Reinventing The Agency Model In The Big Data Era

  11 years ago News

  

  In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt [...]

  AdvertiserAgencyATSBrandingCannesCreativeDataDigital MarketingMartechTargeting

• ATS London Panel Preview: Click Fraud Detection And Prevention

  11 years ago News

  

  Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence [...]

  Ad FraudAd VerificationAdvertiserAgencyATSattributionExchangeTargetingTradingViewability

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including the unveiling of the ATS London agenda, Rocket Fuel's turbulent week, the latest public spat in ad tech between TubeMogul and Turn, as well as [...]

  AdvertiserATSEMEATrading

• Top 5 Programmatic Trends

  11 years ago News

  

  The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as establishing a pan-European Programmatic Trading Task Force. In this piece Mike Peralta, AudienceScience, CEO, shares his [...]

  AdvertiserDataEMEATargetingTrading

• Gaming Brands Stall on Betting On Digital

  11 years ago News

  

  UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as well as more sophisticated forms of prospecting, as research reveals the public are beginning to place an increasing emphasis on [...]

  Ad VerificationAdvertiserSocial MediaTargetingTrading

• What If Advertisers Asked For An Alternative To The Agency Commission Model?

  11 years ago News

  

  John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such as Accenture and IBM is bringing pressure to bear on some of the accepted norms [...]

  Ad NetworkAdvertiserAgencyDigital MarketingDisplayEnterpriseMartechMedia SpendProgrammaticTradingTrading Desk

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including RTL's purchase of a majority stake in SpotXchange, AOL and Havas' programmatic deal and the IAB's attempt to clarify terms on programmatic.

  EMEA