Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• Europe’s Appetite For Investment Is Clear, But Just Where Do They Want To Exit?

  11 years ago News

  

  The European ad tech scene has never been in ruder health, with the trade press littered with news of funding rounds for start-ups here, yet the ‘European Google’ remains elusive and ad tech firms born and raised in Europe are [...]

  EMEALocationProgrammatic

• Why Aren’t More Brands Taking Design In-House Along With Programmatic?

  11 years ago News

  

  Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative?

  AdvertiserCreativeDisplayPerformance

• Police Crackdown On Piracy Continues With Ad Replacement

  11 years ago News

  

  The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part of its ongoing battle with more nefarious elements of the [...]

  Ad FraudAd VerificationAdvertiserBrandingDigital MarketingDisplayM&AMartechMedia SpendTargetingTrading

• IAB Seeks To Clear Understanding On Programmatic

  11 years ago News

  

  Separate moves to harmonise understanding in the ad tech space are taking place, with the IAB this week launching a pan-European Programmatic Trading White Paper along with a host of ad tech vendors to help agree definitions for the different elements [...]

  Automated GuaranteedProgrammaticVideo

• Confirmed: Switch Buys Unanimis

  11 years ago News

  

  ExchangeWire can confirm that UK-based ad trading platform Switch has bought ad sales house Unanimis for a publicly undisclosed fee in a deal that was executed earlier this week.

  Ad NetworkAdvertiserEMEA

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook's mega-growth on mobile, Yahoo's big move when it comes to mobile, plus AOL committing further inventory to programmatic. Facebook posts rip-roaring results thanks [...]

  Ad NetworkAd ServerAdvertiserDisplayEMEAExchange

• Is Measurement Depriving Brands Of Their Audience? 

  11 years ago News

  

  Paul Lyonette, YuMe, UK country manager, asks why advertising spend is lagging consumer usage when it comes to online video.  

  Ad NetworkAdvertiserDigital MarketingProgrammaticTVVideoViewability

• Yahoo’s Latest Buy Is The Latest Move In ‘Single Customer View’ Arms Race

  11 years ago News

  

  Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ [...]

  Ad NetworkAd ServerAd TechAdvertiserAnalyticsATSAutomated GuaranteedBrandingCreativeDataDigital MarketingDisplayDMPDSPExchangeMartechMedia SpendMobilePerformanceProgrammaticSaaSTargetingTrading

• Reinventing The Agency Model In The Big Data Era

  11 years ago News

  

  In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt to survive in the [...]

  AdvertiserAgencyAPACATSBrandingCreativeCross-ChannelDataDigital MarketingDMPExchangeLocationMartechMedia SpendProgrammaticPublisherSingaporeTargetingTradingTrading Desk

• ‘I have routinely heard clients say there is not enough print on this plan!’

  11 years ago News

  

  Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's most well-respected programmatic figures – talks about his new role working with existing data segments to provide greater advertising utility [...]

  AdvertiserAgencyAPACATSAustraliaDigital MarketingDisplayMedia SpendProgrammaticSingaporeTargetingTrading