Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• Should Small Businesses Be Investing In Programmatic Display Advertising?

  11 years ago News

  

  Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the Government looks towards small-to-medium size businesses (SMB) to help reinvigorate the economy.

  AdvertiserDisplaySearchTargetingTrading

• Collaboration Is Key In The Market For Success

  11 years ago News

  

  AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions from media traders, both on the buy- and sell-side alike. Here Nigel Gilbert, AppNexus, VP, [...]

  ProgrammaticTrading

• Making TV Smarter And More Actionable In the Multi-Screen Era

  11 years ago News

  

  With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers and technologists alike, Volker Ballueder, Civolution, sales director, explains how ad tech vendors are attempting [...]

  Ad NetworkAd VerificationAdvertiserCross-DeviceDisplayDSPTargetingTradingTrading DeskTVVideoViewability

• How The ‘Bad Internet’ Is Raising High-Powered Eyebrows

  11 years ago News

  

  The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media trading are hardly new to ExchangeWire readers. But an ominous BBC report linking ad misplacement to funding extremist militant groups [...]

  Ad FraudAd VerificationAdvertiserDisplayExchangeFacebookMartechMedia SpendProgrammaticPublisherTargeting

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including a $100m windfall for the European tech space via way of Google Ventures, calls for changes in how advertising fees are paid, plus much more. European [...]

  AdvertiserDisplayTradingViewability

• Programmatic USPs Need Auditing And Testing

  11 years ago News

  

  One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous testing of media platforms is required if  the lofty claims of enthusiastic sales professionals are to be taken seriously.   ‘Proprietary DSP’, [...]

  Ad VerificationAdvertiserAgencyDigital MarketingDisplayProgrammaticTargetingTrading

• How The Asian Programmatic Market Can Realise Its 'Dynamic Growth'

  11 years ago News

  

  The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for ad tech players and agencies need to be addressed if this potential is to be fully [...]

  Ad NetworkAdvertiserAPACAustraliaChinaCreativeCross-ChannelDataDigital MarketingDisplayExchangeIndustry InfrastructureLocationMartechMobileProgrammaticTargeting

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space.  1. Facebook acquires LiveRail  The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the [...]

  Ad TechAdvertiserAnalyticsBrandingCreativeDataDigital MarketingDisplayDMPDSPEMEAExchangeFacebookIndustry InfrastructureMartechMedia SpendMobileNordicsProgrammaticPublisherSSPTargetingVideo

• The Changing Face Of Mobile Advertising

  11 years ago News

  

  Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and mobile operator joint venture Weve aim to challenge the hegemony of Facebook and Google in the sector. UK mobile ad spend [...]

  Ad NetworkAd TechAdvertiserAnalyticsBrandingCreativeDataDigital MarketingDisplayEMEAExchangeFacebookIndustry InfrastructureMedia SpendProgrammaticSearchSSPTargetingTechnologyTrading

• Gearing A RTB Offering For The Asia Pacific Markets

  11 years ago News

  

  Rob Webster, Crimtan, chief product officer, discusses some of the challenges for Western companies looking to crack the potentially lucrative Asia Pacific RTB market, ahead of next week's ATS Singapore conference. Stu Spiteri at Krux recently wrote a very good article, [...]

  APACATSAustraliaChinaDigital MarketingProgrammaticSingaporeTrading