Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• Can The World’s Mobile Phone Market Be The Leader In Mobile Advertising?

  11 years ago News

  

  Ahead of next week's ATS Singapore, Stuart Bartram, Rubicon Project managing director, APAC, asks some key questions facing the South East Asian market. Asia is the world’s mobile phone market: not only is it the beating heart of handset production and [...]

  APACATSExchangeMobileSingapore

• APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More

  11 years ago News

  

  Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in APAC, according to a recent ExchangeWire poll conducted in partnership with Google. The findings identify [...]

  AdvertiserAgencyAPACATSAustraliaAutomated GuaranteedChinaCreativeDataDigital MarketingDisplayLocationMartechMedia SpendProgrammaticSingaporeTrading

• ‘Asia is not ‘different’. It’s Asia…’

  11 years ago News

  

  Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting a copy-and-paste approach from strategies implemented elsewhere won’t succeed in APAC. In this piece, he also [...]

  AdvertiserAnalyticsAPACATSAustraliaChinaCross-ChannelDataDigital MarketingDMPLocationMartechPerformanceSingaporeTargeting

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK display ad market Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to [...]

  AnalyticsCreativeCross-ChannelDataDigital MarketingDisplayDSPExchangeMartechMedia SpendMobileProgrammaticTrading Desk

• IAB: 'Nearly One-In-Three Pounds Spent On Programmatic'

  11 years ago News

  

  Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26 June), which further forecasts this amount will grow to almost 50% in 2014. The survey [...]

  Digital MarketingDisplayProgrammaticTrading

• Programmatic Video’s Challenge: What Will It Take to Unlock Brand Spending?

  11 years ago News

  

  Ahead of next month's ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take to attract brand spend (which has historically been the domain of TV budgets) to digital video in a world of [...]

  AdvertiserAPACATSattributionBrandingCreativeCross-ChannelCross-DeviceDigital MarketingIndustry InfrastructureM&AMartechMedia SpendMobileProgrammaticPublisherSingaporeTradingTVVideoViewability

• Managing The Multi-channel Path To Purchase

  11 years ago News

  

  Erich Wasserman, MediaMath, chief revenue officer, discusses how marketers can navigate APAC consumers' (increasingly mobile) paths to purchase. Ahead of next month's ATS Singapore The traditional, linear path to purchase is being supplanted by the meandering paths of the modern consumer and [...]

  AdvertiserAPACATSCross-ChannelCross-DeviceDigital MarketingLocationMartechMedia SpendMobileSingaporeTargeting

• Xaxis Eyes Eastern Promise With Russian Launch

  11 years ago News

  

  Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director, Russia, as it aims to tap into the nascent, but rapidly expanding real-time bidding (RTB) market, valued at $37.7m last [...]

  AdvertiserAgencyDisplayDSPEMEALocationMartechMedia SpendProgrammaticTradingTrading Desk

• Singapore's Wego Launches Private Marketplace

  11 years ago News

  

  Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and brand trading desks to bid on premium media placements based on insights gleaned from its Audience Engagement Platform. The launch of [...]

  Ad TechAdvertiserAnalyticsAPACATSAustraliaDataDigital MarketingLocationMedia SpendMiddle EastProgrammaticSearchSingaporeSSPTargetingTechnologyTradingTrading Desk

• The Media Opportunity In Asia: 2 Billion Extra Screens

  11 years ago News

  

  Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month's ATS Singapore event on 7 July, to explain his opinions on why advertisers and publishers still relying on manual processes just won’t be able to scale [...]

  AdvertiserAPACCross-ChannelCross-DeviceDigital MarketingDisplayLocationMartechMobileSingaporeTVVideo