Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership

  11 years ago News

  

  Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its next CEO will be, but does claim to have cracked a key component in the mobile advertising conundrum by introducing [...]

  Ad NetworkAdvertiserBrandingCross-ChannelDataDigital MarketingDisplayExchangeMartechMedia SpendMobileProgrammaticTargetingTrading

• APAC Presents A Fragmented Challenge For Agencies, Programmatic Can Help Them Scale

  11 years ago News

  

  Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB Singapore Leadership Council Member, explains his opinions that traditional media buying agencies can leverage third-party ad tech providers to work [...]

  AdvertiserAgencyAPACAustraliaCross-ChannelDataDigital MarketingDisplayMartechMedia SpendProgrammaticTargetingTrading

• What Brands Think About Programmatic Media Trading

  11 years ago News

  

  Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of advertisers have a positive perception of real-time media trading, indicating the extent of concerns about [...]

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• Audio Is The New Frontier Of Programmatic

  11 years ago News

  

  The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in a series of industry manoeuvres indicating that all media will eventually be bought programmatically. Global’s [...]

  AdvertiserAudioDigital MarketingExchangeLocationMartechMedia SpendPerformanceProgrammaticSSPTargetingTradingTrading DeskTV

• Microsoft At Cannes: 'Programmatic Is Only Part Of The Opportunity'

  11 years ago News

  

  Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving it the moniker of ‘official technology innovation partner’ of the Cannes Lions advertising festival taking place this week, with programmatic [...]

  AdvertiserCannesCreativeCross-ChannelDataDigital MarketingDisplayExchangeProgrammaticSSPTargetingTechnology

• MediaMath At Cannes: 'Data Is Now Part Of The Creative Process'

  11 years ago News

  

  Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the advertising industry's flagship event for creatives, as well as improving the reputation of ad tech among marketers.

  Ad NetworkAd ServerAdvertiserBrandingCannesCreativeDataDigital MarketingDisplayDMPExchangeMartechMedia SpendMobileProgrammaticTargetingTrading

• Why ExchangeWire Is Making Its Cannes Lions Debut

  11 years ago News

  

  The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech [...]

  Ad FraudAd VerificationAdvertiserAgencyAnalyticsBrandingCannesCreativeDataDigital MarketingDisplayEMEAMartechMedia SpendMobileProgrammaticSearchTargetingTechnologyTradingVideoViewability

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

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• Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit

  11 years ago News

  

  Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to embrace programmatic more than ever before. In this piece, he demonstrates how publishers can earn [...]

  AnalyticsAutomated GuaranteedCreativeDigital MarketingDisplayExchangeProgrammaticPublisherTrading DeskVideo

• Navigating The Route To Clarity

  11 years ago News

  

  Greg Williams, Co-Founder and Senior Vice President of OPEN partnerships at MediaMath, acknowledges that the ad tech industry's lack of transparency, and jargon, has made it difficult for marketers to commit to investing their budgets into one platform or another. In this piece [...]

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