Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• AppNexus CEO: ‘There's no global body for ad tech, it’s something we’ve thought about’

  11 years ago News

  

  In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic [...]

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• AppNexus CEO: 'Viewability' is a misnomer

  11 years ago News

  

  Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first helped establish Right Media Exchange, and continuing his career after its $850m sale to Yahoo, with the founding of his [...]

  Ad VerificationAdvertiserattributionCreativeCross-ChannelDigital MarketingDisplayM&AMartechMedia SpendMobileProgrammaticVideoViewability

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week, ExchangeWire delves into MediaMath's monster funding round, revisits the AppNexus Summit where its new acquisition Alenty played a starring role, and charts the latest movements [...]

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• Whither the media plan – 2011 vs 2014

  11 years ago News

  

  One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by and large, the same way as it was in three years ago. Back in the dizzy [...]

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• If TV Is Now A ‘Secondary Device’, Why Are Multi-Screen Campaigns Still So Difficult?

  11 years ago News

  

  New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to dominate ad spend, pointing to a failure of the digital media industry to keep apace with its own innovations. Charting [...]

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• The Burden Of Click Fraud Is One To Be Shared

  11 years ago News

  

  Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist Spider.io just one of a number of industry moves underlying its growing importance. Last week Rocket [...]

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• ‘Programmatic will be massive in APAC, but there are key areas that need focus’

  11 years ago News

  

  Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region [...]

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• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket Fuel became embroiled in a high-profile click fraud row, Rubicon Project and InMobi paired to launch a mobile native ad exchange [...]

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• The Truth About Online Ad Fraud

  11 years ago News

  

  The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more mainstream audience. Jalal Nasir, Pixalate, co-founder, CEO, lifts the lid on some of the techniques [...]

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• Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row

  11 years ago News

  

  Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical FT article claiming a recent it participated in for Mercedez-Benz was plagued with click fraud [...]

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