Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

‘BYO Algorithm, Transparency & Video' – The AppNexus Summit Summed Up
10 years ago News

AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements, including: assurances on marketplace quality; a renewed focus on video inventory; plus a promise to “wave goodbye to black-box algorithms”. The [...]
Ad Fraud Ad Verification Advertiser Agency Cross-Channel Data Digital Marketing Display EMEA Exchange M&A Measurement Media Spend Programmatic Targeting Trading Video Viewability
Rubicon Project Recruits Publishing Veteran to Lead Automated Guaranteed Launch
10 years ago News

Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement of its Guaranteed Orders UK launch, plus the appointment ex-Guardian and CBS Interactive executive Steve Wing to head it up. Rubicon [...]
Automated Guaranteed Digital Marketing EMEA Exchange Location Media Spend Programmatic Publisher SSP Trading
Debunking the Myths Around Programmatic Video
10 years ago News

Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’ willingness to divest their brand advertising budgets away from TV and into online video, using [...]
Advertiser Branding Media Spend Performance Targeting Trading Video Viewability
O'Kelley: 'I Think We're Starting to see the Whole Internet be Redefined'
10 years ago News

Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing [...]
Ad Fraud Ad Server Advertiser Agency Analytics Apple ATS Branding Data EMEA Facebook Google Martech Measurement Media Spend Trading TV Viewability
ExchangeWire Research Quizzes Marketplace Quality Attitudes; ADTRADER Berlin 2015
10 years ago News

In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native. ExchangeWire Research debut The majority of marketers believe believe programmatic advertising adds value to their campaigns, [...]
Ad Fraud Ad Network Ad Verification Advertiser Agency ATS Cross-Channel DACH Data Digital Marketing Display EMEA ExchangeWire Research Media Spend Mobile Native Nordics Programmatic Publisher Trading Trading Desk Video Viewability
'Mobile is Increasingly THE First Screen for Video in Brazil'
10 years ago News

TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length in the region's standout market Brazil, demonstrating an 'explosion of growth' in the programmatic advertising space between Q4 2014, and [...]
Analytics Cross-Channel Display LATAM Trading Viewability
'More Brands are Starting to use Mobile in the Brand Building Mix'
10 years ago News

The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits for a European ad tech company, demonstrating that Silicon Valley is not the sole domain for tech innovation. ExchangeWire caught [...]
Advertiser Automated Guaranteed DACH Display EMEA Media Spend Mobile Programmatic Publisher SSP Trading
Welcome to ADTRADER Berlin 2015
10 years ago News

Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to embracing the programmatic media-buying revolution. However, the ADTRADER Berlin Conference hosted today (2 June) will see [...]
Ad Fraud Advertiser ATS Branding DACH Data Display EMEA Facebook Location Measurement Media Spend Programmatic Publisher Trading Transparency TV Viewability
'All the Big Names Are Now Going Native'
10 years ago News

Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of terms', and explains in layman's terms why OpenRTB 2.3 is so important for native advertising. The topic of 'OpenRTB protocol, [...]
Advertiser Data Digital Marketing EMEA Media Spend Native Programmatic Publisher Regulation Targeting Trading
Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive
10 years ago News

In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop still vindicated; Twitter promises advertisers enhanced data insights to bolster further spend; Teads adds Le [...]
Advertiser Branding Cross-Channel EMEA Martech Programmatic Targeting Trading Video Viewability