Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity
AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by [...]
AdvertiserAPACATSAustraliaChinaDigital MarketingExchangeLocationMartechMobileProgrammaticPublisherSSPVideo
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. StarCom MediaVest backs Facebook video ads roll out Facebook announced the international rollout of its much-hyped auto play video ads this week, plus a further partnership with Publicis’ [...]
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic media trading at the core of its commercial operations. The disclosure was made this week by [...]
AdvertiserCross-ChannelDigital MarketingDisplayExchangeMedia SpendMobileProgrammaticPublisherTargetingTrading Desk
Can Better Measurement Help Marketers Tackle Online Ad Fraud?
Adit Abhyankar, Visual IQ, executive director, asks if there is an alternative to overcome ad fraud? Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent ExchangeWire articles have reignited the debate. Research suggests that up to [...]
Adobe: Marketers Pin Hopes On Data Analysts To Keep Up With The Times
Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help “reinvent” themselves. Adobe marked its European Summit by publishing “a wake-up call for business [...]
Ad ServerAdvertiserDataDigital MarketingMartechMedia SpendTrading
Why Is Something As Important As Viewability Being Defined So Weakly?
Daniel Shaw, founder at Encore Digital, asks does half an ad for one second, sound like viewable from any perspective (other than the digital media world)? I think it’s safe to say that viewability as a topic has become a mainstream [...]
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