Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1. It’s been yet another eventful week in the ad tech industry with some of the industry’s largest names continuing to make [...]

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• Advertisers And Publishers Eye Greater Consistency In Ad Viewability Measurement

  11 years ago News

  

  Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as trade bodies representing advertisers and premium publishers have identified it as one of the key issues to address in 2014. [...]

  Ad VerificationAdvertiserAgencyAnalyticsBrandingCreativeCross-ChannelDigital MarketingDisplayExchangeMedia SpendProgrammaticPublisherTargetingTradingVideoViewability

• Combating The Inefficiency In Data Aggregation

  11 years ago News

  

  The digital advertising industry thrives on data. Data-points provide agencies with the analytics & insights needed to optimise digital campaigns, web sites, landing pages, etc. The more data we can collect and analyse, the better, writes Charlie Hudson Sq1, [...]

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• ‘Many Global Firms' Attempts To Crack APAC Fall Short’

  11 years ago News

  

  APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold inventory towards ‘holisitic yield management’. As global regions go, APAC is perhaps the most diverse of them all, both in terms [...]

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• ‘The Rise Of The Data Trading Desk,’ Gareth Davies, Adbrain CEO

  11 years ago News

  

  We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display [...]

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• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO De Castro Ahead Of Ad Exchange Roll-Out Earlier this week it emerged that Yahoo has axed its former Chief Operating Officer Henrique [...]

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• French Regulator Gets Tough On Privacy, And Clients Demand Transparency

  11 years ago News

  

  Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become [...]

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• Bellwether Report Indicates Programmatic Is Outperforming The Market

  11 years ago News

  

  Investment in internet advertising continues to buoy the overall UK marketing industry, according to the latest IPA Bellwether report. The report released today (16 January) reveals an overall increase in marketing spend in the fourth quarter of 2013, with over 11% [...]

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• ‘French Programmatic Market Tipped For Consolidation In 2014’

  11 years ago News

  

  In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic trading sector provided one of the few ‘good news’ stories in the French advertising market last year, which was described [...]

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• 'We will get comfortable - and productive - in a post-cookie world,' Victor Milligan, CMO of Nexage.

  11 years ago News

  

  January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what is in store over the next 12 months. In 2013, the dust settled on some fundamental issues: programmatic (on its way [...]

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