Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
How Good is Your Data?
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least), but the success of this transition relies on the quality of the data at its disposal. ExchangeWire garners insights from [...]
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The Case For Big Brands Taking Ad Tech In-House
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech experts to join their ranks, and how advertisers are making bold moves to gain more control over their digital media [...]
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Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack
Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast, managing director, EU, reflects on how many of these purchases point towards marketers' growing focus [...]
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Google Extends €150m Olive Branch; Cuts Inventory Deals with Twitter & Baidu; Adobe buys Tumri
In this week’s ExchangeWire Weekly European Roundup: Google sets up £100m-plus fund for publishers; Inventory deals struck between Google, Twitter, and Baidu; Adobe buys Tumri. Google plans €150m publisher partnership, and more… Under scrutiny from European regulators for the alleged abuse of [...]
Magic vs Logic: Using Data to Fuel Creativity
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing with data and technology. Gain Theory Partner and ExchangeWire contributor, Celina Burnett, explains more about the launch and what this [...]
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Is Programmatic Video About to Replace the TV Ad?
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of choice when it comes to engaging relevant audiences en masse. Video is a powerful marketing tool, with its ability to tell [...]
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Transforming Data Into Insights
The era of 'big data' is now upon us, but how can we turn masses of datasets into actionable insights capable of delivering operational efficiencies, and improve ROI? Martin Kirov, Telerik Sitefinity, VP, product management and marketing, discusses some of [...]
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'We Saw a Need to Give Control Back to Publishers'
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher [...]
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Data is the New Currency For Publishers
Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements including Pangaea, and the AOP collective, and the challenges the individual members face including: consolidating their respective data sets into [...]
Mobile Disruption Continues; Xaxis Audio Debuts in UK
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way [...]
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