Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

Householding – The First Step Towards Cross-Device Identification
10 years ago News

Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the case for ad-funded businesses at their height. However, the problem for advertisers is that consumption is taking place across a [...]
Advertiser Cross-Channel Cross-Device Data Measurement Media Spend Mobile Programmatic Targeting Viewability
The Prospects for Programmatic Video in France
10 years ago News

Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come, as media owners embrace the technology, with ad tech vendors also hoping their wares will tap into lucrative TV budgets. [...]
Advertiser Agency Analytics ATS Automated Guaranteed Creative Cross-Channel Digital Marketing DSP EMEA Industry Infrastructure Media Spend Mobile Programmatic Publisher Targeting Trading Trading Desk TV Video Viewability
ATS Paris Preview: A Snapshot of 2015
10 years ago News

Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments in the market, including his opinion on how publishers that are willing to marry technology [...]
ATS Branding Creative Data Digital Marketing Display EMEA Publisher Trading Transparency TV Video
ExchangeWire European Weekly Roundup
10 years ago News

ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week’s edition: WPP drills down on attribution, EU presses Google further, Ad misplacement rears its ugly head in tabloid investigation, [...]
Ad Verification Advertiser Agency attribution Cross-Channel Digital Marketing Display EMEA Media Spend Mobile Trading
The Dawn of Programmatic TV Ad Trading?
10 years ago News

The UK TV advertising market is in rude health, with the industry topping the £4.91bn mark last year – the fifth consecutive year of growth – and online formats playing a buoyant role within that statistic, according to figures complied by [...]
TV Video
The Road Ahead for Publisher Co-Ops
10 years ago News

Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital first businesses; from increasingly relying on social networks for traffic referrals, and ceding control of their user data, he also [...]
Advertiser ATS Data Digital Marketing Display EMEA Exchange Industry Infrastructure Media Spend Programmatic Publisher Targeting Trading Trading Desk
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
10 years ago News

Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are leveraging native advertising to re-address the power dynamic between the buy- and the sell-side. Earlier this [...]
Advertiser Digital Marketing Display EMEA ExchangeWire Research Location M&A Media Spend Mobile Native Performance Programmatic Publisher Regulation Trading
How 'Last-Click' Attribution is Persisting in the Cross-Screen Era
10 years ago News

'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the contrary. ExchangeWire explores how tracking campaign performance remains largely unsatisfactory to many in the era of cross-screen campaigns. The latest IAB [...]
Advertiser attribution Cross-Channel Data Digital Marketing Display M&A Measurement Media Spend Mobile Programmatic Targeting Technology
What’s Missing in Programmatic Mobile?
10 years ago News

Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead of ATS Paris, ExchangeWire previews one of the event's stand-out panels that will debate this [...]
Ad Network Advertiser ATS Cross-Channel Digital Marketing Display EMEA Exchange Industry Infrastructure Measurement Media Spend Mobile Programmatic Targeting Trading
ExchangeWire European Weekly Roundup
10 years ago News

ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week’s edition: The countdown to ATS Paris; Mobile accounts for 23% of all digital spend; Vivendi nears Dailymotion purchase; and [...]
ATS Display EMEA Trading