Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

ExchangeWire Research Weekly Roundup
10 years ago News

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad Spend study finds 23% of digital is spent on mobile; Millennial Media's SMART report; Nielsen's Digital Landscape Survey; Tribune Media [...]
Advertiser Creative Cross-Channel Cross-Device Digital Marketing Display EMEA ExchangeWire Research Media Spend Mobile Native Programmatic Regulation SaaS SSP Video
What Are the Key Issues Facing the French Programmatic Market?
10 years ago News

ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of [...]
Ad Server Ad Tech Advertiser Agency ATS Automated Guaranteed Creative Digital Marketing Display EMEA Exchange Measurement Media Spend PMP Programmatic Publisher SSP Targeting Technology Trading Trading Desk TV Video
Above & Beyond Programmatic Challenges in LatAm
10 years ago News

In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region's [...]
Advertiser Agency Creative Data Digital Marketing Display DSP LATAM Location Media Spend Programmatic Publisher Regulation SaaS SSP Trading
ExchangeWire European Weekly Roundup
10 years ago News

ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week's edition: Rubicon Project buys Chango; Xaxis buys ActionX; Programmatic spend increases 72% year-on-year, and "industry-first" pricing model launched. Rubicon buys [...]
Ad Network Advertiser Data Digital Marketing Display DSP EMEA Exchange Targeting Trading Trading Desk
Dialogue is Key to Trust
10 years ago News

Marc Gosschalk, AdTruth, partner marketing manager, EMEA, stresses the need for advertisers to be more proactive with consumers on the benefits of the data exchange economy, citing multiple opinions from across the industry. Last year saw a rapid increase in [...]
Advertiser Agency Data Exchange Targeting
How French Publishers Are Winning Together
10 years ago News

The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris, ExchangeWire examines the French market, where publishers there were early to adopt this approach, exploring [...]
Advertiser Automated Guaranteed Digital Marketing Display EMEA Exchange Media Spend Performance PMP Programmatic Publisher SSP Targeting Trading Trading Desk Transparency Viewability
The Programmatic Pathway: Looking to the Past to Predict the Future
10 years ago News

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO. Programmatic adoption [...]
Advertiser Branding Data Digital Marketing Display DSP EMEA Location Media Spend PMP Programmatic Technology Trading Trading Desk Video
ExchangeWire European Weekly Roundup
10 years ago News

ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week's edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with [...]
Ad Network Advertiser Analytics Cross-Channel Data Digital Marketing Display DSP EMEA Exchange ExchangeWire Research Facebook Media Spend Mobile Native Programmatic Publisher Regulation Social Media SSP Targeting Technology Trading Video
ExchangeWire Weekly Research Round-Up
10 years ago News

ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: growth in the mobile advertising marketplace as reported [...]
Advertiser Branding Cross-Channel Data Digital Marketing Display EMEA Exchange ExchangeWire Research Media Spend Mobile Performance Targeting TV Video
The Numbers Are In: Programmatic Branding is a Reality
10 years ago News

Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying is more than a direct response mechanism. Adform recently released its European RTB Trend Report for Q4 2014. The report provides [...]
Advertiser Branding Data Display EMEA Targeting Trading