Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• OpenX: 'Invalid Traffic Has Become a $6bn Problem'

  10 years ago News

  

  Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers, and it's prevalence in the programmatic media buying sector is regularly cited as a major reason not to invest in [...]

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• AOP Chair: 'Alliance Will Give Publishers Strength of Scale'

  10 years ago News

  

  Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is to be powered by AppNexus, which has several of the UK's tier-one publishers as founding members. EW: What does the new [...]

  Automated GuaranteedDataDigital MarketingDisplayEMEAExchangeMedia SpendProgrammaticPublisherSSPTargetingTrading

• Power in Numbers: AOP Chooses AppNexus to Power Co-Op

  10 years ago News

  

  The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group, Time Inc, and Bauer Media among the names to sign up to the venture at [...]

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• ExchangeWire European Weekly Round Up

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European ad tech sector, and in this week's edition: Media owners unite to take on Google; AOL and Kenshoo ink social targeting deal; UK public service broadcaster begins trading programmatically; [...]

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• Now That We're 'All Programmatic', Which Model Should We Choose?

  10 years ago News

  

  eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'. This comes just a day after AppNexus revealed it bought Yieldex to [...]

  AdvertiserDataDigital MarketingDisplayEMEAExchangeMartechMedia SpendPublisherSaaSTargetingTrading

• Inaugural ExchangeWire Research Weekly Round-Up

  10 years ago News

  

  ExchangeWire Research's weekly round up brings you up-to-date research findings from around the world, with insight from Rebecca Muir, head of research and analysis at ExchangeWire. In this week's edition: eMarketer’s curation of its latest coverage of issues affecting marketers seeking [...]

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• Why AppNexus is Betting on the Power of Programmatic Direct

  10 years ago News

  

  AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at $100m, as the ad tech firm continues its acquisition spree, and prepares for the rise of programmatic-direct. The integration of Yieldex [...]

  Ad VerificationAdvertiserAutomated GuaranteedDataDigital MarketingDisplayM&AMedia SpendPerformanceProgrammaticPublisherTargetingTechnologyTrading

• 'Super' Data & Inventory Hub, Pangea, Arrives to Challenge Google & Facebook

  10 years ago News

  

  Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their resources and forming a global publisher collective called Pangaea, that will let advertisers access audiences [...]

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• Defining the Programmatic Native Rulebook & Avoiding the Pitfalls of Over-Regulation

  10 years ago News

  

  Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn somewhere to maintain the unique value of the offering. Last month, the AOP, IAB, ISBA (representing [...]

  AdvertiserDigital MarketingEMEAMeasurementNativeProgrammaticRegulationSocial MediaTargetingTrading

• Should Five Seconds Be the New Ad Viewability Standard?

  10 years ago News

  

  Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed - ask for ever-increasing levels of transparency; with oil giant Shell now asking for FIVE TIMES the industry standard before it [...]

  Ad FraudAd VerificationAdvertiserAnalyticsBrandingDigital MarketingDisplayEMEAIndustry InfrastructureM&AMeasurementMedia SpendProgrammaticPublisherRegulationSSPTargetingTradingTransparencyViewability