Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• 'For Marketers, the Most Important Thing is to Follow the Data'

  10 years ago News

  

  The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about how they conduct their business from day-to-day, including where their roles fit within an organisation, and whether or not they [...]

  AdvertiserAgencyDataDigital MarketingDMPDSPEMEAMartechMedia SpendProgrammaticTechnology

• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up the key industry updates on ad tech across Europe, and in this week’s edition: SpotXchange steps-up Euro operations; Advertisers united in calls for transparency; Microsoft finds consumers demand more privacy; Key appointments in [...]

  AdvertiserBrandingDataDSPEMEASSP

• Nestle: 'I Want to Spend More... But Robots Don't Buy Kit Kats'

  10 years ago News

  

  Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to provide 100% transparency, and media owners must produce more engaging ad formats, according to Nestle's UK digital lead. Gawain Owen, Nestle, [...]

  AdvertiserBrandingDigital MarketingMedia SpendPublisherTradingTransparencyVideoViewability

• Advertisers Move to Address Fraud

  10 years ago News

  

  Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling phrases such as 'transparency' to the core of the public industry discussion, as advertisers increasingly demand ROI. ExchangeWire speaks with [...]

  Ad FraudAd VerificationAdvertiserAnalyticsattributionBrandingEMEARegulationTargetingTradingViewability

• The Challenges of Programmatic Buying in LatAm

  10 years ago News

  

  Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite audiences there spending more time online compared to those elsewhere, according to Victor Lopez, Affiperf, programmatic media director, Miami. In [...]

  AdvertiserDataDigital MarketingEMEALATAMLocationMartechMedia SpendProgrammatic

• 'DMP Investment Should be Strategic, Not a Knee-Jerk Reaction'

  10 years ago News

  

  With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls on marketers to start investing in the right resources too. DMPs gaining traction A recent Oracle Marketing [...]

  AdvertiserAnalyticsDataDigital MarketingDMPEMEAExchangeMartechProgrammaticSkills

• Facebook Fame Pays, but Who’s Buying?

  10 years ago News

  

  Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that seem to appear disproportionately on our Facebook feeds. Their updates garner dozens of likes and the [...]

  AdvertiserAnalyticsDataFacebookSocial MediaTargeting

• Facebook is Eating Google’s Lunch

  10 years ago News

  

  Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The announcement last week from Facebook on its new Product Ads has certainly added fuel to the proverbial [...]

  EMEAFacebookMedia SpendSocial MediaTargeting

• Preparing for the Programmatic Future

  10 years ago News

  

  Ben Crain, Improve Digital, chief strategy officer, says the full automation of the media sales transaction is all but inevitable. Just as ‘ecommerce’ is now simply ‘retail,’ you can rest assured that full automation is coming to media sales. “The future [...]

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• Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?

  10 years ago News

  

  Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still largely the domain of 'legacy' businesses from the sector. Barring a few exceptions, mobile advertising is a minority [...]

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