Sheila Obeng-King
Articles by Sheila
The Stack: Plenty of Lawsuits and Platform Innovations
This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape. Today’s MadTech covers Meta’s Trial With Instagram, increased energy demands from AI datacentres, and price hikes by Chinese sellers on Amazon After a [...]
Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups
Today’s digest looks at X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to ease AI compliance for startups, and Snapchat launching Sponsored AI Lenses. X to Drop Twitch from [...]
Digest: Court Rejects UK Gov’s Request for Secret Hearing in Apple Data Case; Spotify Unveils New Ad Tools
Today’s digest looks at a court rejection of the UK Government’s petition to keep its Apple backdoor data demand secret, Spotify’s new ad tools and the White House’s direction for federal agencies to appoint AI leaders and develop strategies. UK Court [...]
Digest: X Faces $1 Billion Fine Under EU’s Digital Services Act; BBC pushes for Credit in Apple and Google News
Today’s digest looks at a potential fine for X from the EU, copyright lawsuits brought against OpenAI and Microsoft being combined, the BBC pushing for more credit in Apple and Google News, and CNBC’s new streaming service. X Faces $1 Billion [...]
The Stack: Major Ad Expansions
This week, we recap major ad business moves, platform updates, and market trends shaping the industry. In today’s MadTech Daily, we look at TikTok bidders, tariffs on production hubs, Clear Channel Europe-North’s acquisition and Meta’s multi-year partnership with UFC. PayPal is [...]
Digest: Roblox Teams Up with Google on ads; US Labour Watchdog Freezes Apple Cases Following Appointment by Trump
Today’s digest covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit. Roblox Teams Up with Google on ads Google has announced a partnership with Roblox, enabling advertisers to buy and scale [...]
Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn across All Media
Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of diversity references from WPP's annual report. PayPal to Launch UK Ad Business in July PayPal will be launching its ad business [...]
Digest: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan
Today's digest looks at fines over data consent practices, xAI's acquisition of X, and BBC abandoning its plan to introduce ads to podcasts. Apple Fined €150 Million Over iOS Data Consent Practices Apple Inc. has been fined €150m (£124m) by France’s [...]
Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe
Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing features for advertisers. EU to lessen DMA blow on Apple and Meta to avoid US backlash The European Union is set [...]
The Stack: Major Advancements in AI
This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff reductions, Google’s antitrust hearing, and copyright lawsuits The AI race is heating up with major players rolling out significant upgrades. OpenAI [...]
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